Senior Principal, Marketing & Advertising

At Slalom, personal connection meets global scale. Our vision is to enable a world in which everyone loves their work and life. We also believe Customer Experience (CX) has the power to deepen connections between people and brands. We fuse strategy, creativity, and technology to create measureable business impact and human value.

Within CX, MAX is Slalom's integrated Marketing, Advertising & Experience growth capability: a team that helps clients acquire customers, deepen relationships, optimize investment, and activate modern, personalized digital experiences.

We are hiring a Senior Principal to help expand and lead MAX in the Pacific Northwest. This role is for a leader-level marketing and advertising strategy consultant who can shape executive conversations, build trusted client relationships, sell and deliver high-value work, and connect growth strategy with the platforms, data, measurement, and operating capabilities required to make it real.

• Lead executive-level advisory engagements across marketing and advertising strategy, customer growth, media effectiveness, measurement, personalization, customer data, marketing operations, and experience technology.
• Help clients define growth priorities across acquisition, engagement, conversion, retention, and ROI, then translate those priorities into actionable roadmaps, operating models, business cases, and transformation programs.
• Shape and sell MAX opportunities in the Pacific Northwest by identifying whitespace, developing client relationships, solutioning work, writing proposals, and partnering with Slalom teams across CX, data, technology, strategy, and industry practices.
• Guide clients through modern marketing and advertising challenges, including audience strategy, media optimization, retail media networks, loyalty, customer data strategy, identity, consent and privacy, attribution, incrementality, analytics, and performance reporting.
• Advise on marketing and experience technology strategy, including platform selection, Mar Tech and AdTech roadmaps, CDPs/CRM, marketing automation, analytics, tag management, data clean rooms, and Google, Adobe, Salesforce, and other ecosystem platforms.
• Help marketing organizations adapt to AI-driven disruption by identifying high-value use cases, redesigning operating models and workflows, enabling responsible internal adoption of AI tools, and advising on how AI search and answer engines are reshaping customer discovery, decision-making, and conversion.
• Lead multidisciplinary teams through ambiguous client problems, balancing strategy, delivery quality, commercial outcomes, team development, and executive stakeholder management.
• Expand Slalom's market presence through thought leadership, partner relationships, client storytelling, and contributions to the continued growth of the MAX capability.

• 8+ years of experience in marketing, advertising, customer growth, digital strategy, Mar Tech/AdTech, or marketing analytics, with at least 3 years leading teams, work streams, or client accounts.
• Strong client relationship management skills with a track record of shaping ambiguous problems, building executive-ready recommendations, and influencing senior marketing, digital, media, analytics, and technology stakeholders.
• Depth in several areas of the marketing and advertising ecosystem, such as media strategy, performance marketing, audience activation, measurement, loyalty, customer data, marketing operations, content operations, personalization, or marketing technology.
• Ability to connect business strategy to execution: defining use cases, operating models, capability roadmaps, business cases, requirements, governance, and delivery plans that create measurable client outcomes.
• Demonstrated business development experience, including account growth, opportunity qualification, proposal development, solution design, storytelling, and support for closing consulting services work.
• Working knowledge of major marketing and advertising technology ecosystems, including some combination of Adobe, Google, Salesforce, CRM/CDP, marketing automation, analytics, tag management, clean room, media, and campaign…