Product Manager, Ads Product - App Ads

Staff Product Manager, App Acquisition

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.

The Ads Platform organization drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap. Our Product and Engineering teams work together to build solutions that deliver impactful results for advertisers. We ensure Snap's ad products are effective, efficient, and customer-centric, enabling businesses to connect meaningfully with our global community.

We're looking for a Staff Product Manager to join our Ads Platform Product team as the dedicated vertical lead for App Acquisition.

In this role, you will own the strategy, roadmap, and growth trajectory for Snap's App Acquisition advertising business — one of the company's most critical and fast-evolving revenue verticals. You will lead across the full product lifecycle, navigate a complex privacy landscape, and forge deep partnerships with key internal and external stakeholders to unlock durable, scalable growth in app acquisition.

• Own the end-to-end strategy, roadmap, and execution for App Acquisition advertiser-facing products, driving growth across mobile app advertisers.
• Develop dedicated solutions for key app verticals
• Define and evolve Snap's approach to app acquisition in a privacy-constrained environment, including Apple ecosystem frameworks (SKAN, ATT) and measurement resilience strategies.
• Build and maintain deep partnerships with the MMP ecosystem, ensuring platform and measurement roadmap alignment that keeps Snap at the forefront of mobile attribution and signal optimization.
• Partner closely with cross-functional leaders across Measurement, Formats, Ranking, Targeting, and App PMM to drive cohesive product strategy and execution.
• Lead signal optimization and modeled performance initiatives, ensuring Snap's app ads deliver strong, measurable outcomes even as signal availability evolves.
• Ensure a seamless, high-quality experience for advertisers creating, managing, and monitoring App Install and App Re-Engagement campaigns — delivering actionable insights and recommendations that improve performance.
• Engage regularly with sales teams, advertisers, and customer support to surface challenges, identify opportunities, and continuously improve products and processes.
• Leverage A/B testing, data analysis, and experimentation to drive informed product decisions and communicate results clearly across a matrixed organization.

• Deep expertise in mobile advertising, app acquisition, and the MMP ecosystem (e.g., Adjust, Apps Flyer, Kochava, Branch).
• Strong systems thinking across targeting, ranking, and measurement — with the ability to connect levers across the full ad delivery stack.
• Proven ability to navigate platform-level privacy changes strategically, including working knowledge of Apple's ATT framework and SKAN.
• Ability to collaborate strategically across all levels of an organization — from C-suite executives to engineers, designers, and cross-functional partners.
• Revenue-focused leadership with a track record of driving growth in performance advertising products.
• Strong analytical mindset with experience using data and experimentation to inform product decisions.
• Excellent communication skills, with the ability to influence and align stakeholders across a complex, matrixed organization.
• Ability to drive projects from strategy through to completion, balancing tactical execution with long-term vision.

• BS/BA degree or equivalent relevant experience
• 8 years+ of experience in consumer or digital advertising…