Product Manager - Conversion Rate Optimization Focus consumers

Growth Product Manager
- Conversion Rate Optimization Focus

Redtech is helping our client with a contractor search for a Growth Product Manager
- Conversion Rate Optimization Focus. Approx start date – July 2026 Duration – 6 months (extensions are possible) Location – Hybrid schedule, onsite 2-3 days/week in Seattle, WA
- Local candidates only (parking is not paid) Eligibility – We are not able to offer any type of sponsorship. Contract Pay Rate - $8,500- 9,350/month ($50-55hr W2) DOE – this range assumes participation in full benefits Benefits – (all are based on eligibility) Choice of 2 Medical/RX insurance plans from Premera (Blue Cross/Blue Shield national network) Paid Time Off (PTO) 401(k) plan with company match Company paid Life/AD&D insurance for employees who participate in medical insurance

Description Searching for a highly motivated mid-level Growth Product Manager who will drive revenue expansion by optimizing the core digital booking funnel for Holland America Line (HAL). This role sits at a mid-career seniority level, acting as a strategic bridge within our product team. You will directly own the end-to-end cruise booking funnel, specifically focusing on room selection, fare choice (e.g., all-inclusive packages), checkout, and booking confirmation.

The ideal candidate brings a dedicated growth and conversion rate optimization (CRO) background, blending consumer or B2B product experience with world-class experimentation and data analytics chops.

Essential Functions Own the Funnel:
Drive the product strategy and roadmap for the core cruise booking funnel across desktop, tablet, and mobile platforms. Optimize Conversion:
Maximize booking completion rates, average order value (AOV), and upsell opportunities during room and fare selection. Lead Experimentation:
Design, execute, and analyze rigorous A/B and multivariate tests to validate product hypotheses. Analyze Performance:
Monitor key funnel metrics, drop-off points, and user behavior using advanced product analytics tools to identify friction. Collaborate Cross-Functionally:
Partner with UX/UI designers, engineering teams, and business stakeholders to ship high-impact, incremental user experience upgrades.

Qualifications & Requirements

Experience:

3–5 years of product management experience, specifically within a Growth PM role or as part of a dedicated Growth/CRO team. Domain Knowledge:
Proven track record of improving transaction funnels, checkout experiences, or subscription flows in consumer e-commerce or digital travel. Data Fluency:
Exceptional analytical skills with hands-on experience using platforms like Google Analytics, Adobe Analytics, Optimizely, Amplitude, or similar tools. Technical Chops:
Strong understanding of experimentation methodology, statistical significance, and behavioral data tracking. Mindset:
Highly entrepreneurial, data-driven, and comfortable balancing rapid experimentation with a polished, premium consumer experience. Knowledge, Skills & Abilities:
Ability to communicate, develop relationships with others while influencing and removing blockers. Leverage data analysis skills to research difficult or ambiguous problems. Leverage and engage with UX to identify key product issues in market; solicit feedback on product roadmap. Promote our Product Development process; fail fast/learn early and delivering incremental value to customers. Professional communication skills required. Ability to effectively present information, both written and verbal, in a clear manner.

Strong project management skills required, including the ability to keep track of multiple deadlines, effectively meet deliverables, and keep both customers and peers apprised of project status. Ability to be detail oriented while working independently on multiple projects required.