Lead Analyst, Business Insights

We’re looking for a curious and strategic Lead Analyst to be the analytical heartbeat of Armoire. You’ll own business performance reporting, spot trends, answer tough questions, and turn raw data into sharp insights. Think of yourself as part detective, part storyteller - fueling smarter decisions across Product, Marketing, and Operations.

Armoire is a clothing rental membership built for working women. Our sophisticated algorithm delivers personalized clothing recommendations based on style and fit preferences. Members have access to 75,000 clothing items and hundreds of designer brands. Avoid impulse buys and fast fashion with a more sustainable solution. Enjoy free shipping, cleaning, and styling. Join a community of inspiring and supportive women today.

What We Do

Armoire is revolutionizing the traditional closet and changing the way the world consumes clothing. Our rental model gives women access to a dream wardrobe - curated by stylists, powered by data, and infinitely rotating. We believe fashion should be sustainable, empowering, and fun - and we're making it happen.

Who We Are

Founded out of MIT’s accelerator in 2016, Armoire is a fast-growing fashion tech company of 50+ team members, spanning marketing, engineering, design, merchandising, operations, and more. We’re data-driven, customer-obsessed, and deeply collaborative. Together, we’re disrupting the multi-trillion-dollar global apparel market - and having a lot of fun doing it.

The Role

We’re looking for a curious and strategic Lead Analyst to be the analytical heartbeat of Armoire. You’ll own business performance reporting, spot trends, answer tough questions, and turn raw data into sharp insights. Think of yourself as part detective, part storyteller - fueling smarter decisions across Product, Marketing, and Operations.

What You’ll Do

• Own Key Metrics: Track and synthesize performance across the user journey - signups, trial conversion, retention, churn, reactivation, and more
• Deliver Insights: Identify trends, anomalies, and strategic opportunities; proactively flag shifts in performance
• Inform Leadership: Write concise, high-signal updates and summaries for weekly and monthly leadership reviews
• Answer Critical Questions: Use SQL, Looker, and Amplitude to dig into data and deliver insights across functions
• Collaborate Cross-Functionally: Partner with Product, Marketing, and Ops to shape and evaluate experiments and initiatives
• Design and Interpret Tests: Work with product managers to design simple A/B tests and interpret the results effectively

What You’ll Bring

• Proficiency in SQL; experience with tools like Looker, Amplitude, Mixpanel, or similar
• Strong business judgment and a track record of translating data into action
• Excellent communication skills - both written and verbal
• Comfort working independently and managing multiple cross-functional priorities
• Experience in a data-rich, consumer-facing environment (SaaS, e-commerce, or subscription preferred)

Bonus Points For

• Experience with retention-focused business models or lifecycle marketing analytics
• Familiarity with cohort analysis, churn prediction, or LTV modeling
• A passion for fashion, sustainability, or women's empowerment

You’ll be part of a mission-driven team reinventing an industry - with data at the core. We offer a highly collaborative environment, meaningful ownership, and the chance to drive real impact.