Principal, Product Designer - AI Incubation Lab

Principal, Product Designer - AI Incubation Lab

Locations:
London, New York, Seattle, Austin, San Jose / San Francisco, Los Angeles, Chicago, Montreal, with other EG Locations up for discussion.

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors—Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together—help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Expedia Group builds end-to-end experiences that millions of travelers, partners, and employees rely on every day. Within the Design team, we’re reimagining how people discover and book trips across , Vrbo, and Brand Expedia. We’re looking for a Principal, Product Designer for incubation, helping explore the possibilities that AI opens in the space of travel and transfer that knowledge into current products.

In this position, you’ll be a part of a small prototype-oriented team that helps explore different futures and initiatives to inform Expedia's key strategies. You will work autonomously and will balance strategic thinking with the ability to produce tangible artifacts and conduct evaluations as well as share learnings.

• Lead the end-to-end vision, strategy, and UX design execution for AI-driven incubation projects that inform the future of travel across Expedia Group brands.
• Explore, define, and prototype novel AI-powered product experiences, creating experiential artifacts that bring ambiguous opportunities to life for travelers, partners, and internal teams.
• Design and iterate conceptual, visual, and interaction patterns that evolve the Expedia brand experience in response to emerging AI capabilities and future customer needs.
• Produce tangible prototypes and experiments, including “vibe-coded” or coded artifacts, to evaluate ideas with users and stakeholders and to inform strategic decisions.
• Collaborate closely with a small cross-functional incubation team to transform early concepts into higher-fidelity experiences and potential customer-facing experiments, safely integrating AI/ML-enabled solutions that improve outcomes.
• Synthesize and communicate key insights, learnings, and design directions through compelling storytelling to senior leaders and peers, transferring knowledge into current product teams and fostering a fast-paced culture of AI-first innovation.

• 12+ years of experience in product or UX design, including substantial experience shipping high-quality digital products or services at scale.
• Bachelor’s degree or higher in a related field (Design, Human‑Computer Interaction, User Experience or similar), or equivalent relevant experience. Relevant academic qualifications that help grow the team’s knowledge or expertise are welcomed but not required.
• Proven ability to take ambiguous, technically complex opportunities and translate them into clear, inspiring, and testable AI-powered product experiences and prototypes.
• Demonstrated expertise in interaction, visual, and systems-level experience design, including creating experiential artifacts (prototypes, coded demos, or similar) that guide strategic product decisions.
• Strong communication and storytelling skills with a track record of influencing cross-functional stakeholders and leadership in a highly collaborative environment.
• Familiarity with AI-driven systems, tools, or workflows and applying AI/ML concepts to real world products, including integrating AI capabilities into end-to-end customer journeys.

• Experience leading incubation, exploratory, or zero-to-one design initiatives that shaped long-term product or portfolio strategy in a complex ecosystem.
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