Manager, Web Marketing + UX

• Location 120 6TH AVE N STE 100,Seattle, WA, ,United States

Job Title:

Manager, Web Marketing + UX

Reports to:

Senior Manager, Digital Marketing

Department:
Marketing

Supervises:
Does not supervise staff

Work Schedule:

40 hours per week, 5 days per week, hybrid work eligible

The Manager, Web Marketing + UX is a strategic and executional role on the Marketing team responsible for overseeing all aspects of M O POP.org. This role owns the intersection of content strategy, user experience (UX), search engine optimization (SEO), experimentation, and performance analysis — ensuring the website serves as a high-performing, accessible, and brand-aligned digital destination. The Manager, Web Marketing & UX develops and stewards a comprehensive web strategy, maintains a forward-looking roadmap, and partners cross-functionally to drive measurable impact across the full digital customer journey.

• Develop and execute a comprehensive web strategy aligned to organizational goals; maintain a quarterly roadmap and prioritization framework to guide team efforts and stakeholder expectations.
• Work cross-functionally with Marketing, Curatorial, Advancement, Programs, and Education teams to prioritize content creation, featured products, and partner placements.
• Experience managing and optimizing content within modern Content Management Systems (CMS), such as Webflow, including page creation, content organization, SEO best practices, responsive design, and ongoing website maintenance.
• Experience working with digital platforms and integrations, including CMS platforms, CRM systems, analytics tools that support seamless user experiences and data‑driven decision‑making.
• Own and continuously improve the design and optimization of MOPOP's website and digital customer experience to be high quality, accessible, and aligned to customer needs.
• Plan and facilitate UX research initiatives including focus groups and user surveys; synthesize findings into clear, actionable reports and share insights with Marketing and cross‑functional stakeholders.
• Use qualitative and quantitative research findings to inform site improvements, content decisions, and prioritization of UX enhancements.
• Configure products and e‑commerce content for branded events, tickets, and retail products.
• Research emerging technologies and trends in web design to innovate on MOPOP's digital platforms; support platform version and upgrade updates as needed.
• Develop and maintain a proactive SEO strategy encompassing on‑page optimization, technical SEO, and content recommendations.
• Own and maintain MOPOP.org's Information Architecture (IA), ensuring intuitive site navigation, clear content hierarchy, and a logical structure that supports both user needs and search performance.
• Monitor search performance and identify opportunities to grow organic visibility and qualified traffic to MOPOP.org.
• Own the A/B testing program end‑to‑end, including tooling, hypothesis pipeline, and governance framework, with a focus on funnel and conversion improvements.
• Identify, implement, and evaluate testing protocols; share findings and learnings with stakeholders to build a culture of experimentation.
• Collaborate with analytics partners to ensure complete and accurate tagging across the site; monitor dashboards, identify issues and opportunities, and drive continuous improvement.
• Uphold and maintain security standards across MOPOP.org, including access controls, platform hygiene, and adherence to data privacy requirements; coordinate approvals with Legal and Policy stakeholders as needed.
• Ensure the site meets accessibility (WCAG 2.1+) and performance standards, conducting regular audits and implementing improvements.
• Create and deliver reports on web traffic, conversion data, SEO performance, and digital campaign results.

• Support our internal culture which inspires and empowers our staff to live our mission to its highest standards.
• Contribute to a consistent customer service standard across all departments.
• Work to ensure customer service is ingrained at the core of the team and is reflected outward to our guests and other staff.