UX Designer

** Job Description*
* Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey.

The UX Designer at Holland America Line (HAL) is responsible for creating responsive, guest-centric digital experiences across HAL's web properties. This role involves designing user interfaces, developing wireframes and prototypes, and contributing to the evolution of the Design System and web standards. The UX Designer will work closely with UX research, analytics, A/B testing teams, marketing, and front-end developers to optimize the guest experience and support business objectives.

The position focuses on delivering intuitive, accessible, and visually consistent designs across desktop, mobile, and tablet platforms. The ideal candidate will have strong proficiency in modern design and prototyping tools, along with a solid understanding of user experience principles and information architecture. They will also demonstrate the ability to translate business requirements into effective design solutions while managing multiple projects.

Strong collaboration, critical thinking, and communication skills are essential for success in this role.

Here's a summary of what Holland America Line is looking for.  Is this you?

** Responsibilities** :

+ UX/UI Design & Execution:
Develops end-to-end design solutions that translate complex requirements into intuitive, high-quality digital interfaces. Produces wireframes, user flows, prototypes, and final visual designs to support new features and enhancements. Ensures all deliverables meet usability, accessibility, and responsiveness standards across devices and platforms. Applies structured design methodologies to balance user needs with business objectives and technical constraints. Reviews and refines design outputs to ensure clarity, scalability, and implementation readiness.

Delivers work within defined timelines while maintaining a high level of design quality and attention to detail.

+ Design Systems & Standards:
Builds and evolves scalable design frameworks that enable consistency across digital experiences. Creates and maintains reusable components, templates, and pattern libraries to support efficient design and development workflows. Documents standards and specifications to ensure alignment across teams and platforms. Ensures adherence to established visual and interaction guidelines while identifying opportunities for refinement. Supports governance of design assets to maintain quality and reduce fragmentation.

Drives continuous improvement of design processes to enhance efficiency and consistency at scale.

+

Cross-Functional Collaboration:

Engages with cross-functional stakeholders to align design outcomes with broader business and technical priorities. Translates stakeholder input into clear design direction that supports project goals and user needs. Partners with technical teams to ensure feasibility and accuracy during implementation. Facilitates effective communication through presentations, design reviews, and feedback sessions. Incorporates diverse perspectives to strengthen solutions and reduce rework. Builds strong working relationships that enable efficient delivery and shared accountability.

+ Optimization & Insights:
Applies data-driven approaches to evaluate and improve digital experiences over time. Interprets performance metrics and testing results to inform iterative design enhancements. Identifies opportunities to increase engagement, conversion, and overall experience effectiveness. Supports structured testing efforts by defining design variations and success criteria. Synthesizes qualitative and quantitative insights into actionable recommendations. Monitors outcomes to ensure improvements are sustained and aligned with intended goals.

+ Innovation & Brand Enablement:
Explores new tools, technologies, and design approaches to enhance digital capabilities and experience quality. Identifies opportunities to elevate brand expression through thoughtful and modern design execution. Contributes ideas that support broader marketing and digital initiatives. Evaluates emerging trends to determine relevance and potential application within the organization. Shares knowledge and best practices to strengthen overall design maturity across teams. Demonstrates adaptability and continuous learning to remain effective in a rapidly evolving digital environment.

** Knowledge &

Skills:

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* + Scope:
This role operates within the HAL Marketing function, supporting digital experience design across web-based guest touchpoints. The position contributes to the broader e-commerce and digital strategy by enhancing how guests interact with online platforms. Work is primarily focused on HAL but aligns with enterprise-wide digital standards and shared capabilities where applicable. The role influences user experience outcomes across multiple…