Senior Digital Analyst

Senior Digital Analyst

We are seeking a Senior Digital Analyst with a background in data, business marketing, and strategic analysis to thrive in a creative environment where collaboration, client service, intelligence, and humor are a must. The role revolves around extracting data, compiling reports and creating insightful presentations, with opportunities to work on a variety of projects.

• Execute: manage and update new and recurring client reports delivered in a hybrid of Excel and PowerPoint.
• Process: leverage client's Adobe Analytics instance to create ad hoc, recurring and deep-dive reporting.
• Support: support data collection requirement documentation and measurement planning, including UAT validation. Support troubleshooting tracking issues using web browser debugging tools.
• Analyze: create insightful analysis that tells the story through data. Audit client data and develop, maintain, and improve documentation for common team processes and best practices.
• Collaborate: work directly with Strategy, Creative and Media teams on their reporting and analysis requests, as well as with clients on test & learn projects including A/B and multivariate testing.

• Builder: entrepreneurial attitude coupled with strong business acumen, proactive solutions, and ownership.
• Motivated: self‑starter with a sense of urgency, adaptive across initiatives, high bar for quality, drives accountability.
• Team Player: supportive, championing comfortable and encouraging team environments.
• Excellent Communicator: strong written and verbal skills, able to intake problems, provide solutions, and teach internal and external teams.
• Ego‑less: willing to wear multiple hats and collaborate effectively.

• Minimum of 4 years of professional experience reporting and analyzing digital marketing efforts related to customer acquisition.
• Minimum of 3 years of experience analyzing data, drawing conclusions, and making recommendations.
• Minimum of 3 years of experience working with site analytics raw data (Adobe Analytics).
• Deep understanding of Adobe Analytics, including data collection and validation. Certification preferred but not required.
• Strong understanding of web/digital analytics concepts, terminology, and measurement issues.
• Ability to manage multiple concurrent projects.
• Effective communication of complex ideas to diverse audiences.
• Quantitative related degree or strong quantitative training a plus.
• Consulting experience is a plus, though not required.

VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We are committed to building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard.