Sr. Product Marketing Manager, NASM Tech & AI Marketing

Description

North America Stores Marketing helps customers discover and engage with new, popular and relevant products across categories. We do this by combining technology, science, innovation, merchandising and creativity to build new customer-facing features and experiences alongside advanced tools for marketers.

We are seeking a motivated, entrepreneurial, creative and curious Sr. Product Marketing Manager, GenAI & Personalization to join our team. In this role, you will be responsible for partnering closely with our Tech and Creative partners to manage the development and experiment roadmap of AI-generated recommendation models to improve the personalized content shown to customers. In addition to collaborating with Tech and Creative stakeholders, you will also partner cross-functionally with other Marketers to onboard new GenAI tools, conduct feedback loops between Marketers and Tech and create experimentation requirements by defining key KPIs.

• Partner with Engineering, Product, and Science to co-develop roadmap for our personalized recommendation models
• Influence our Tech partners on the development of new AI-powered tools to ensure customer-first approach is top of mind
• Own experimentation roadmap to test new AI-powered recommendation models and logic
• Run experiments and/or secure partnership with relevant Marketers to conduct experiments.
• Develop formalized feedback loops to share Marketer feedback with Tech and Creative stakeholders to improve AI capabilities
• Understand marketing tasks and best practices to share back with Tech partners to help guide tech roadmap and 3YP

The Tech and GenAI Marketing team partners directly with our Engineering, Science, Product, and Creative teams on co-developing roadmaps. A day in the life will include identifying new experiments to launch that will improve our personalization and recommendation models to ultimately bar-raise the customer-facing content on critical channels like ’s Homepage, Email, and Push.

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• Knowledge of analytics tools and web traffic reporting
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

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