Brand Marketing Associate; Digital & E-Commerce

Position: Brand Marketing Associate (Digital & E-Commerce)
Location:

Seattle, Washington Job Type: Contract Compensation Range: $55 - 59 per hour

We are seeking a Brand Marketing Associate who thrives at the intersection of brand strategy, digital product management, and technical execution. Operating within a high-profile global coffee alliance, this role splits its focus equally (50/50) between managing a core digital ecosystem and driving performance for a premier brand portfolio.

As the functional business owner for a flagship global website, you will translate brand priorities into a digital roadmap, optimize web operations, and ensure the brand is positioned at the forefront of modern search (including SEO and emerging Generative Engine Optimization).Responsibilities:50% Core Web & E-Commerce Operations Digital Product Ownership:
Act as the functional owner for the flagship website roadmap and backlog. Write clear project requirements and translate brand strategies into site enhancements.

Website Migration & Strategy:
Partner with technical teams to oversee major website migration initiatives, campaign builds, and platform governance.

E-Commerce Portfolio Management:
Support the execution and growth of the Amazon Storefront and broader e-commerce ecosystem.

Budgeting & Frameworks:
Manage the Product Fixed Marketing Expense (PFME) budget for digital activations and direct evergreen content frameworks.
50% Innovation & Performance Health Commercialization & Product Launches:
Drive the digital launch and executional support for new item pipelines.

Business Analytics & Forecasting:
Own consumption analysis, portfolio performance tracking, and support commercial teams on long-range enterprise forecasting.

Digital Shelf Management:
Continuously optimize the digital shelf, monitoring ratings, reviews, and content deployment across retail partner environments.

Technical Governance & UATTechnical Bridge:
Act as the primary liaison between commercial marketing teams and external web development agencies.

Launch & Defect Management:
Lead User Acceptance Testing (UAT) workflows, validate staging environments, manage bug triages, and oversee end-to-end go-live governance.

Qualifications:

Digital Product & Website Management:
Proven experience owning a website roadmap/backlog, writing technical requirements, managing external development agencies, and navigating modern CMS/UX platforms.

Technical SEO & AI Readiness:
Strong foundational knowledge of technical SEO (structured data/schema architecture) coupled with a forward-thinking awareness of modern digital discoverability, including Generative Engine Optimization (GEO) and LLM/AI optimization.

UAT & Web Operations:
Hands-on experience bridging business and tech teams by leading UAT, reviewing staging environments, and managing bug triages/tickets.

Business Analytics:
Proficiency in Google Analytics (GA4) with the ability to translate traffic, conversion funnels, and engagement metrics into actionable business recommendations.

Stakeholder Management:
Exceptional capability to navigate a highly complex, multi-layered corporate stakeholder ecosystem and influence cross-functional teams without direct authority. Opportunity

Employer:

Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc.

In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.