Functional Analyst-Marketing Technology

Overview

This role supports the delivery, stability, and continuous improvement of marketing technology and customer data capabilities across the enterprise. The Functional Analyst – Mar Tech ensures that customer data flows, system integrations, and digital experiences function seamlessly across CRM, Adobe Experience Platform (AEP), and connected enterprise systems. Partnering with IT, Digital, Marketing, and business stakeholders, the analyst enables a consistent high‑quality customer journey across retail and digital touchpoints.

• Mar Tech & Customer Data Expertise – Develop strong knowledge of Adobe Experience Cloud (AEM, Analytics, Target, AEP) and CRM/customer data platforms. Understand end‑to‑end customer journeys across retail, eCommerce, and marketing channels. Support personalization, segmentation, and customer engagement initiatives.
• Enterprise System Monitoring & Integration Oversight – Monitor and interact with enterprise systems spanning eCommerce, POS, OMS, marketing platforms, and data systems. Ensure visibility of customer data flows across CRM, AEP, and connected systems. Identify and troubleshoot integration failures, data discrepancies, and system issues. Coordinate cross‑team resolution of issues impacting customer experience and validate end‑to‑end system behavior across integrated processes.
• Testing & Release Support – Participate in testing and release activities across marketing technology and enterprise platforms. Support QA, integration testing, and User Acceptance Testing (UAT). Execute end‑to‑end testing across multiple systems, develop and maintain test plans, test cases, and regression strategies. Validate accurate movement of customer data across systems.
• Data Analysis & Validation – Perform data validation to ensure accuracy and completeness of customer data. Monitor integration pipelines and data flows. Analyze discrepancies in customer and transaction data. Partner with engineering teams to resolve data and integration issues.
• Functional Analysis & Requirements – Act as a functional expert for supported systems. Gather and document business and functional requirements. Develop process flows, system interactions, and data‑flow documentation. Create functional specifications aligned to business needs.
• Support, Operations & Continuous Improvement – Provide Level‑2 support for marketing technology and enterprise systems. Support transition of solutions into production and operations. Identify opportunities to improve system performance and data quality. Contribute to ongoing enhancements and continuous improvement initiatives.

• Bachelor’s degree in Information Systems, Business, or equivalent experience.
• 4–5 years of experience with enterprise systems or marketing technology platforms.
• Experience with Adobe Experience Cloud or similar platforms preferred.
• Experience with system integrations and data flows.
• Experience supporting QA/UAT and testing activities.

Mandatory in‑office Monday through Friday. Mandatory benefits include Health, Dental, Vision, mandatory 401(k) with matching, mandatory paid time off. Eligible for bonus opportunities, discount at partner restaurants and retail locations, and career advancement as the company expands.

Tommy Bahama is an equal‑opportunity employer and does not discriminate against qualified applicants based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision‑making or any other characteristic protected by law. If you need an accommodation to complete an online application, please contact the recruiting team.

Tommy Bahama participates in E‑Verify.