Sr. Marketing Tech Manager, Events, Sports, and Sponsorships

AWS Marketing is seeking a Marketing Technology Manager, Global Marketing Programs to support the Events, Sports, and Sponsorship (ESS) team. Modeled after the Forward Deployed Engineer concept, this role is deeply embedded with ESS sub‑teams — sitting alongside stakeholders to understand workflows firsthand and build custom solutions that solve real operational problems. You will manage cross‑functional programs including application security compliance, marketing technology strategy, digital asset management, and workflow automation — with a focus on being AI‑native wherever possible.

This role functions as a critical pan‑ESS overlay across SSEP, Sponsorship, Global 1P and 3P Events, and Content and Platform Ops, while owning dedicated partnerships with shared service teams including Strategy & Ops, Marketer Experience, Customer Research, Events Technology, and Data:
Science and Engineering. A core function is building tools and systems that deliver scalable enablement motions to customer‑facing field roles. The ideal candidate thrives in ambiguity, deploys directly to teams to prototype solutions rapidly, and brings a balance of technical acumen, stakeholder management, and a Bias for Action to drive operational excellence.

• Create and own the technology tooling roadmap for the ESS organization, focusing on efficiency, scale, and evaluation of buy vs. build trade‑offs with an AI‑first approach
• Optimize marketing technology tools based on ESS’ needs including Airtable, Amazon S3, Asana, Workfront, Quick, SharePoint, Highspot, DAM/MAM, Box,— building SOPs, managing access requests, configuring automations, and driving workflow optimization
• Own continued tooling and workflow evaluations; develop and introduce new workflows to enhance team productivity

• Embed directly with ESS sub‑teams (Events, Sports, Sponsor ships) through rotational assignments, office hours, and on‑demand sprints — observing workflows, surfacing automation opportunities, and delivering hands‑on technical enablement
• Serve as the technical bridge between ESS teams and centralized Marketing Technology partners, translating business needs into technical requirements and advocating for scalable, extensible solutions
• Build bespoke internal tools, agents, and skills tailored to specific team workflows that would not otherwise be prioritized on a central roadmap (e.g., Airtable automations, Quick Sight dashboards, custom integrations)
• Champion technical self‑service by training non‑technical team members on low‑code platforms, AI assistants, and internal tooling

• Own and manage the end‑to‑end third‑party Application Security (App Sec) review process for the ESS team, including ticket submissions, vendor relationships, compliance monitoring, security reviews, and close partnership with Marketing Security teams

• Own documentation and knowledge graph strategy across ESS, with a focus on ensuring files and data are structured for seamless utilization by agentic tools and AI workflows
• Drive site maintenance and content redesign for ESS Team SharePoint and Wiki pages
• Yellow badge onboarding - Continue streamlining and systemizing operational workflows, including identifying opportunities to collaborate with IT to reduce onboarding time and accelerate new team member ramp‑up.

• 6+ years of professional non‑internship marketing experience
• 7+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience…