SEO​/SEM Specialist

About The Role

The SEO / SEM Specialist owns organic search growth and paid search performance across the acquisition funnel, from technical site health and keyword strategy to campaign structure, landing-page conversion, and reporting.

The SEO / SEM Specialist owns organic search growth and paid search performance across the acquisition funnel, from technical site health and keyword strategy to campaign structure, landing-page conversion, and reporting.

The role partners with content, product marketing, web, and analytics teams to increase qualified traffic and pipeline. Success is measured through rankings, search visibility, conversion rate, customer acquisition cost, and revenue contribution—not traffic volume alone.

• Develop and execute SEO strategies covering technical audits, site architecture, internal linking, schema markup, keyword research, and content optimization
• Manage Google Ads and Microsoft Advertising campaigns, including account structure, bidding, budgets, audience targeting, ad copy, and landing-page testing
• Audit performance in Google Search Console, GA4, Ahrefs, Semrush, and Looker Studio to identify growth opportunities and technical issues
• Build dashboards and recurring reports that connect impressions, clicks, conversions, pipeline, CAC, and revenue to organic and paid search programs
• Partner with content and product marketing teams to create briefs, optimize existing pages, and prioritize topics by intent, competitiveness, and business value
• Run experiments across ad creative, search terms, landing pages, and conversion paths; document results and scale winning approaches
• Coordinate with web and engineering teams to resolve crawlability, indexing, Core Web Vitals, redirects, and structured-data issues

• 3-6 years of hands-on SEO and SEM experience in a technology, SaaS, agency, or high-growth environment
• Strong working knowledge of Google Ads, Microsoft Advertising, GA4, Google Search Console, Ahrefs or Semrush, and spreadsheet-based analysis
• Demonstrated experience improving organic rankings, paid search efficiency, conversion rates, and qualified pipeline
• Understanding of technical SEO, JavaScript-rendered sites, crawl and indexation behavior, structured data, Core Web Vitals, and SEO migrations
• Experience managing search budgets, conducting keyword and competitive analysis, and translating performance data into clear recommendations
• Strong communication and project-management skills, with the ability to work across content, engineering, design, product marketing, and sales
• Bonus:
  Experience with Hub Spot or Marketo, Looker Studio or Tableau, SQL, programmatic SEO, international search, or B2B SaaS demand generation