Product Manager, SEO and Answer Engine Optimization; AEO

At Rover, pets and their people are at the heart of everything we do. We connect pet parents with trusted pet care across the U.S., Canada, Europe, and Australia.

Headquartered in Seattle and Barcelona, we’re a values driven, fast-growing tech company focused on building safe and personalized experiences tailored to the needs of each unique pet. We’re investing in AI as a business accelerator and provide every team member access to AI tools in service of creating better experiences for our community.

We are proud to be recognized as a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. At Rover we’re committed to creating an accessible, inclusive, and welcoming community, which starts with our employees.

Want to make an impact? Join our pack and come work (and play!) with us.

We are seeking a highly analytical product manager to join the Discovery team. At Rover, the Discovery team is focused on driving scalable and diversified product-led growth across channels by increasing new bookings through optimized visibility and conversion.

This role leads Rover-wide AEO and SEO growth as a product surface, combining analysis, reporting, prioritization, stakeholder management, along with direct ownership and autonomous launch of new landing pages that grow organic and answer-engine visibility and new bookings.

You will be tasked with discovering emerging AEO/SEO opportunities and focus areas for the team, evaluating those against other business priorities, and working with the development, content, design, analytics, and international teams to execute those projects. The ability to research ideas, formulate concrete proposals, set up and execute tests, measure test results, and collaborate with content and development teams is critical to success.

Cross-functional engagement is essential.

You will also build and use AI-assisted workflows to move faster and cover more ground, for example opportunity discovery, answer-engine visibility tracking, analysis and reporting, page QA, and test design. You own the accuracy, quality, and outcome of everything you ship, whether or not AI helped produce it.

• 5+ years of SEO experience spanning technical, content, international, and multi-brand optimizations as well as experience with, or a demonstrated point of view on, answer-engine optimization
• 2+ years of product management or project management experience
• Experience partnering with UX and engineering to bring features to life
• Experience driving and navigating cross-functional collaboration to move forward outcomes
• Experience with testing, funnel analysis, and data analytics
• Excellent organizational, analytical, and communication skills
• Comfort with SQL and using spreadsheets to model opportunities (Excel/Google Sheets)
• Experience in growth product and familiarity with marketing technology and tracking tools
• Hands-on experience using LLMs or other AI tools to improve your own work (for example SQL, research synthesis, content or page QA, or automation), and sound judgment about what needs human verification

• BS in Marketing, Computer Science, Mathematics, Economics, or a related technical field or equivalent practical experience
• Your curiosity and enthusiasm for growing Rover’s business
• Your desire to explore new ideas and opportunities leveraging hypothesis-driven thinking, research, and experimentation
• Your ability to partner with content and engineering to set a long-term vision for your product growth investment, then break it down into smaller investments to learn quickly
• Your passion for understanding our customers and their needs, on both sides…