Demand Planner

Demand Planner

The Demand Planner owns the statistical and collaborative forecast for an assigned set of categories and channels, turning historical sell-through, promotional activity, and market intelligence into a forecast that Supply Planning, Sales, and Finance can plan against with confidence. This role leads the demand side of our monthly S&OP process and is a key voice in how Bulletproof anticipates what customers will want next.

Key Responsibilities:

• Build and maintain statistical baseline forecasts at the SKU, channel, and customer level using historical shipment, POS, and consumption data.
• Lead the Demand Review as part of the monthly S&OP cycle, incorporating input from Sales, Marketing, and Finance to land a single consensus forecast.
• Partner with Sales and Marketing to size promotions, new item launches, and seasonal programs, and incorporate that lift into the forecast.
• Monitor forecast accuracy and bias by SKU and customer, diagnose root causes, and drive corrective action with cross-functional owners.
• Maintain and improve demand planning tools and models, including exception-based alerts that flag forecast risk early.
• Analyze POS, syndicated data (e.g., Circana/IRI, Nielsen, SPINS), and/or DTC e-commerce analytics to spot emerging trends and adjust the outlook proactively.
• Serve as the primary demand-side partner to Supply Planning, clearly communicating changes in outlook that affect production and purchasing decisions.
• Support new product forecasting, including analog-based approaches for items without sales history.
• Present forecast risks, opportunities, and demand insights to cross-functional leadership.

Qualifications:

• 5+ years of experience in demand planning, forecasting, or a related analytical role – food, beverage, or CPG experience strongly preferred.
• Bachelor's degree in Supply Chain, Statistics, Business, Economics, or a related field, or equivalent experience.
• Strong statistical and analytical skills; experience with forecasting/demand planning software (e.g., o9, Blue Yonder, Kinaxis, SAP IBP, or similar) plus advanced Excel.
• Experience with syndicated data sources (Circana/IRI, Nielsen, SPINS) and/or DTC e-commerce analytics.
• A track record of leading cross-functional S&OP or consensus forecasting processes.
• Excellent communication skills; comfortable presenting forecasts and trade-offs to senior leadership.
• Detail-oriented and comfortable with ambiguity – energized by the pace of a growing consumer brand.
• Preferred, but not required:
• APICS/ASCM certification (CPIM or CSCP).
• Experience forecasting across both retail/wholesale and DTC/e-commerce channels.
• Background in beverage, coffee, or functional food/supplement categories.

Annual base salary gross: $85,000 – $95,000. The base salary range represents the anticipated low and high end of the salary range for this position. The base salary is one component of the total compensation package for employees. Other benefits include performance bonus program, generous time-off, flexible schedules, comprehensive health insurance (several options to choose from), 401k program with company match, paid parental leave, company paid disability insurance, and  store discount & credit.