Programs Director

Baloo

Baloo is a people operations group offering custom recruitment and consulting services. At Linchpin, we know a company's most valuable resource is its people, and we are people experts!

We will be the point of contact between you and Her First 100K during the recruitment process, acting as your trusted advisor and coach. We look forward to your interest.

Her First $100K is a financial education company and media platform on a mission to get more money into women’s hands. Through our top-rated podcast, New York Times bestselling book, online memberships, and a global community of over 5 million, we help close the gender wealth gap by building women’s net worth and self-worth. As a remote-first company, we’re a diverse, creative, and values-driven team.

Our mission is to build women’s self-worth through financial education and community.

The Programs Director leads the strategy, growth, and success of all HFK programs (annual subscriptions, live workshops, cohorts, and digital products). This is a high-impact role that blends program strategy, sales and marketing acumen, and customer success leadership. You will drive program performance by asking “Is this working?”, identifying gaps in the customer journey, and ensuring our team delivers seamless, valuable, and engaging experiences that increase sales, retention, and lifetime value.

This role requires a leader with a deep understanding of e-commerce and online business and a foundational understanding of personal finance, who can think through both the sales funnel and the customer success journey. You’ll partner cross-functionally with Marketing, Podcast, and Partnerships to ensure programs align with company goals while meeting and exceeding customer expectations.

• Execute on the vision for programs provided by the CEO and COO, building a strategy to ensure they meet revenue, retention, and customer satisfaction goals

• Evaluate events, products, and sales cycles with a critical lens:
What’s working? Where are customers getting stuck?

• Leverage trends, real-time events, and market shifts to keep programs relevant and competitive

• Partner with Marketing to develop and optimize funnels that attract, convert, and retain members

• Shape program messaging and positioning to align with customer needs and buying behaviors

• Ensure retention initiatives are embedded into launch, upsell, and cross-sell campaigns

• Lead curriculum planning, audits, and updates for current programs and future offerings

• Ensure all content is high-quality, accessible, and tied to clear outcomes

• Oversee improvements to modules, lessons, resources, and member support systems

• Build retention strategies, engagement plans, and communication flows to maximize lifetime value

• Analyze member feedback and engagement data to create actionable insights

• Partner with the Brand Director on community-wide initiatives that strengthen customer loyalty

• Manage Programs Team, setting goals and ensuring accountability. This role has 1 direct report (Customer Success Manager) and shares 2 direct reports (Content Creator and Operations Coordinator) with the Marketing Team

• Establish operational workflows, automations, and systems to scale program delivery

• Collaborate across departments to ensure programs are integrated with company-wide strategy

• Define, track, and report KPIs and success metrics

• Present insights to leadership, recommending adjustments to improve outcomes

• Use data to forecast growth, retention, and resource needs

• 4+ years of experience building and scaling education, training, or learning programs for adults
• Proven track record leading digital programs/products from strategy through execution
• Strong working knowledge of personal finance, investing fundamentals, debt strategies, entrepreneurship, and negotiation
• Experience teaching or facilitating these topics in workshops, cohorts, online programs, or community-based settings
• Comfort addressing financial trauma, confidence gaps, and systemic…