General Manager of Do206 & DoPDX

The Role:

DoStuff is seeking a highly motivated, sales-driven General Manager to lead Do206 & DoPDX by building relationships, increasing sales, and growing our audience. Your core responsibility is to drive revenue by selling advertising and partnerships, building long-term client relationships, and ensuring Do206 & DoPDX hits ambitious revenue targets. You will also oversee audience growth, cultural relevance, and local team management.

The ideal candidate is both a proactive salesperson and a strategic operator
—someone who can identify new business opportunities, close deals, and build a strong pipeline, while also ensuring that Do206 & DoPDX remain a vital part of each city’s cultural fabric. You’ll be the face of Do206 & DoPDX, attending events, building key relationships, and staying ahead of trends to create opportunities for both advertisers and the audience.

This is a full-time position based in Seattle or Portland, offering a total annual compensation package of $80,000 - $110,000, depending on experience.

As General Manager, you’ll own the growth and success of Do206 & DoPDX, with responsibilities spanning four key areas:

Goal: Build long-term partnerships and drive revenue growth while enhancing the Do206 & DoPDX product.

Currently, the top priority is driving revenue. This is accomplished through:

• Direct Sales Leadership: Maintain and grow your own book of advertising business by identifying new partners, cultivating relationships, and closing deals.
• Compelling Product & Audience Development: Ensure Do206 & DoPDX offers a standout product and audience that enable HQ teams to attract and retain national partners. Ensure DoStuff sold multi-city deals are executed successfully in both cities.
• DoMORE Inventory Expansion: Build and manage a robust inventory of DoMORE inventory offerings, creating new opportunities for growth and engagement.
• Innovative Membership Growth Strategies: Drive DoMORE membership growth through creative initiatives beyond paid social, leveraging organic reach, partnerships, and community engagement.

Goal: Establish Do206 & DoPDX as the most culturally relevant voice in their city.

• Develop/maintain an authentic brand voice that resonates with culturally influential audiences and aligns with advertising goals.
• Lead the strategy for audience growth across all channels (site, email, social media, and beyond).
• Build meaningful partnerships with local taste makers, venues, and promoters to deepen Do206 & DoPDX’s community connections.
• Develop/maintain Do206 & DoPDX’s presence and relevance through real world events to grow our reputation, audience, and DoMORE membership base.

Goal: Curate and promote the most comprehensive, culturally relevant guide to Do206 & DoPDX’s best events, integrating DoMORE membership offerings to enhance audience engagement and exclusive access.

• Content Strategy Leadership: Develop and implement a forward-thinking content strategy that positions Do206 & DoPDX as the definitive source for the city’s event scene. Ensure all content is accurate, timely, and reflects the city’s vibrant culture.
• Team Oversight: Manage the Content Manager, interns, and additional staff, providing guidance to maintain a robust editorial calendar and a cohesive editorial voice.
• Content Innovation: Identify opportunities to expand content offerings, including exclusive guides, event partnerships, and curated experiences that resonate with the audience and enhance user engagement.
• Data-Driven Optimization: Utilize analytics and KPI reports to assess content performance, identifying trends and areas for improvement to maximize audience growth and retention.
• Collaborative Efforts: Ensure content aligns with advertising goals and contributes to revenue growth.

Goal: Build an efficient, high-performing business while cultivating a collaborative and positive team environment.

• Strategy: Achieve ambitious yet realistic audience and revenue targets in line with DoStuff’s overall vision, ensuring all efforts are aligned with growth objectives.
• Performance Metrics: Analyze key…