Senior Director, Retention & Acquisition

Where Trust Leads, Bold Ideas Grow, and Community Thrives

Paula’s Choice, a Global Skincare Leader Founded In 1995, Empowers Individuals To Define Beauty On Their Own Terms Through Science-backed Products. Our Mission Comes To Life Through Four Core Values That Guide Our Actions, Decisions, And Impact.

• Build Trust:
  We set the standard for skincare, transparency, and shared knowledge.
• Be Bold:
  We lead through innovation and by challenging the status quo.
• Act with Kindness:
  We operate with respect and care—for our customers, colleagues, and the planet.
• Create Community:
  We believe in the power of connection—whether educating customers, supporting each other, or giving back, we grow stronger together.

Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation. We offer space to thrive—personally, professionally, and through our comprehensive benefits package designed to support your well‑being at every stage.

• Generous paid time off, including time off to volunteer
• Learning and development resources to support personal and professional growth
• Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
• Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
• Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
• Did we mention we’re a dog‑friendly office?

Our culture encourages continuous learning and is fueled by connection, curiosity, and cross‑functional collaboration. Whether onsite, remote, or hybrid, we stay connected through shared initiatives that bring our teams together. If you’re inspired by transparency, driven to make an impact, and eager to help foster community—we’d love to have you join us.

Paula’s Choice is a global skincare leader redefining beauty through science‑backed products and a customer‑first approach. We are seeking a Senior Director of Retention & Acquisition to own and evolve our end‑to‑end customer growth strategy across omni‑channel touchpoints — including direct‑to‑consumer (DTC), marketplace, and wholesale partners. This role goes beyond a traditional split of acquisition and retention—it requires a holistic view of the customer journey, from first touchpoint to long‑term loyalty, across the U.S., Canada, and Australia.

You will act as a strategic architect of growth, combining vision, execution, and leadership to deliver measurable outcomes.

This is a unique opportunity for a data‑driven, entrepreneurial leader to diagnose business challenges, identify high‑leverage opportunities, and unlock the next phase of growth. You’ll be accountable for revenue acceleration, customer lifetime value, and market expansion, while leading a high‑performing team and driving a culture of ownership, experimentation, and results.

• Own the full customer lifecycle:
  Develop integrated strategies across DTC, marketplace, and wholesale channels to attract, convert, and retain high‑value customers.
• Customer acquisition:
  Scale paid media budgets across diverse channels (search, social, affiliate, TV, audio, OOH) while optimizing CAC and contribution margin across all sales channels.
• Retention & loyalty:
  Advance lifecycle marketing through segmentation, automation, and loyalty programming to deepen engagement, increase repeat purchase rates, and maximize CLV.
• Marketplace & wholesale growth:
  Partner with marketplace platforms (e.g., Amazon) and wholesale accounts to optimize acquisition, retention, and joint marketing strategies. Ensure alignment of brand messaging and customer experience across partners.
• Diagnose & unlock growth:
  Analyze funnel friction points, marketing performance, and customer behavior across channels to surface challenges and opportunities—then design and execute strategies to accelerate profitable growth.
• Market expansion:
  Identify and activate growth levers in the U.S. and…