Senior Product Manager – Camp and Action Sports

Overview

Are you a strategic product leader who thrives at the intersection of creativity, commerce, and collaboration? Join our Co-op Brands team as a Senior Product Manager, where you’ll shape the future of outdoor gear and apparel that reflects our values, inspires our members, and drives meaningful growth.

As a Senior Product Manager, you’ll lead the seasonal brand and product strategy for Camp and Cycle activities within REI’s Co-op Brands. You’ll ensure every product we create is member-informed, aligned with our brand vision, and meets our business goals.

• Lead Strategy & Execution:
  Develop and drive 1–2 year product and brand strategies aligned with our 3–5 year roadmap.
• Cross-Functional Leadership:
  Collaborate with merchandising, design, and development to deliver cohesive, profitable, and compelling product lines.
• Product Creation:
  Decision maker and driver of the seasonal product creation process from concept to buy-ready, ensuring alignment, accountability, and timely execution.
• Market & Consumer Insights:
  Use data, trends, and consumer feedback to inform strategy and identify new opportunities.
• Team Leadership:
  Supervise and mentor 1–2 direct reports, fostering growth and performance.
• Financial Impact:
  Support the development and execution of financial plans, ensuring margin targets and revenue goals are met.

• A strategic thinker with 7+ years in product line management and merchandising planning.
• A collaborative leader with strong communication, analytical, and business planning skills.
• Experienced in brand building, with a keen eye for relevant trends and commercial potential.
• A natural team builder who can inspire, align, and drive results across functions.
• Comfortable operating with autonomy and influencing at all levels of the organization.
• 3+ years of people management experience preferred
• Experience in outdoor, lifestyle, or consumer goods industries is a plus.

At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there’s strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you’re backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.

$ - $ per year