Senior Product Manager- Technical Apparel
Listed on 2026-02-23
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Management
General Management, Operations Manager, Program / Project Manager, Business Management
Overview
Are you a strategic product leader who thrives at the intersection of creativity, commerce, and collaboration? Join our Co-op Brands team as a Senior Product Manager, where you’ll shape the future of outdoor gear and apparel that reflects our values, inspires our members, and drives meaningful growth.
What You’ll DoAs a Senior Product Manager, you’ll lead the seasonal brand and product strategy for technical apparel activities within REI’s Co-op Brands. You’ll ensure every product we create is member-informed, aligned with our brand vision, and meets our business goals.
Responsibilities and Qualifications- Lead Strategy & Execution:
Develop and drive –2 year product and brand strategies aligned with our 3–5 year roadmap. - Cross-Functional Leadership:
Collaborate with merchandising, design, and development to deliver cohesive, profitable, and compelling product lines. - Product Creation:
Decision maker and driver of the seasonal product creation process from concept to buy-ready, ensuring alignment, accountability, and timely execution. - Market & Consumer Insights:
Use data, trends, and consumer feedback to inform strategy and identify new opportunities. - Team Leadership:
Supervise and mentor 1–2 direct reports, fostering growth and performance. - Financial Impact:
Support the development and execution of financial plans, ensuring margin targets and revenue goals are met.
- A strategic thinker with 7+ years in product line management and merchandising planning.
- A collaborative leader with strong communication, analytical, and business planning skills.
- Experienced in brand building, with a keen eye for relevant trends and commercial potential.
- A natural team builder who can inspire, align, and drive results across functions.
- Comfortable operating with autonomy and influencing at all levels of the organization.
- 3+ years of people management experience preferred
- Experience in outdoor, lifestyle, or consumer goods industries is a plus.
At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this
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