Director, Brand Strategy & Management

About This Role

Salesforce is betting big on the future, and our leadership is emboldening its teams to go big and go fast. To keep up, it is our top priority to ensure that our global teams and partners have the strategic perspective, brand strategy, and enablement resources they need to act as brand ambassadors. That’s where you come in. We are looking for a visionary Director, Brand Strategy who is equally fluent in macro-level data insights and institutional brand building.

In this critical leadership role, you will govern the foundational layer of the Salesforce brand, help refine our evergreen positioning, manage overarching brand systems, and direct major insights initiatives, including our Global Brand Health Tracker. You will serve as the architectural compass for the brand, guide core brand philosophy, lead M&A brand integrations, define non-product naming architecture, and establish the governance that ensures Salesforce remains a coherent, differentiated, and category-defining brand globally.

This role will work in close collaboration with our Brand Creative team, Executive Leadership team, and stakeholders across Marketing to guide our brand and ensure our brand is performing.

• Lead Corporate Brand Strategy:
  Define, protect, and evolve the core Salesforce brand strategy and identity.
• Build Brand Systems:
  Develop, scale, and maintain the structural frameworks, brand rules, and systems that dictate how the brand shows up coherently across all sub-brands, audiences, and geographies.
• Cross-Functional Leadership:
  Partner deeply with stakeholders across the business to ensure foundational brand strategy is integrated into every facet of the business.
• Lead Brand Health:
  Own brand research initiatives, such as our Global Brand Health Study. Translate complex data on long-term brand equity, sentiment, and macro market shifts into actionable institutional strategy. Design research to inform brand strategy decisions, such as M&A, in partnership with our vendors.
• Design Research to inform brand M&A Brand Integration:
  Define the strategic roadmap and frameworks for how newly acquired companies are absorbed, co-branded, or positioned within the overarching Salesforce ecosystem.
• Synthesize Market Intelligence:
  Continuously monitor competitive positioning, cultural trends, and audience perceptions to identify long-term growth opportunities and structural brand risks.

• 10+ years of experience in brand strategy, brand insights, or brand management, with significant leadership experience at a top-tier consultancy, agency, or global B2B/B2C tech brand.
• Deep expertise in brand positioning and foundational brand strategy.
• Extensive experience managing complex brand architecture, e.g., M&A integration, brand systems design, and non-product naming frameworks.
• Executive presence and the ability to confidently present complex data and the resulting strategies to C-suite stakeholders.
• Exceptional systems-thinking skills — you know how to build frameworks that organize complexity and scale across a massive global enterprise.
• Proven track record of managing large-scale global insights projects, specifically Brand Health Trackers, and turning quantitative/qualitative data into macro brand decisions.
• BA/BS required;
  Master’s degree or MBA preferred.

We offer medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. Base salary for this position ranges from $164,000 to $261,500 annually and may include bonus and equity opportunities in certain roles.

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. All hiring decisions are based on merit, competence, and qualifications, with no regard to protected characteristics.

If you need a reasonable accommodation, please submit a request via the Accommodations Request Form.