Director of Sales, Marketing & Events

LOTTE HOTEL SEATTLE is hiring passionate and talented hospitality professionals to join our journey in Seattle and share a great story that pursues love, freedom, and life to move the hearts of our guests. We are seeking professionals who are looking for a place that inspires them, challenges them, and makes them proud of where they work.

PURPOSE OF POSITION:

The Director of Sales, Marketing & Events is a strategic commercial leader who drives total hotel revenue across rooms, group business, catering, and ancillary outlets. This role leads Sales, Marketing, Public Relations, and Events to achieving short- and long-term financial goals while strengthening Lotte's position in the luxury market. Working closely with the General Manager and Revenue Management, the Director of Sales, Marketing & Events develops cross-functional strategies to optimize pricing, demand, and distribution, increase RevPAR, and expand market share.

SUCCESS IN THIS ROLE WILL BE MEASURED BY:

• RevPAR index (RGI) growth vs competitive set
• Group and catering pace and conversion
• Market share penetration across key segments
• Direct channel contribution and digital ROI
• Budget adherence and forecast accuracy

QUALIFICATIONS:

EDUCATION: Bachelor's degree in Hotel Management or related field preferred.

EXPERIENCE: At least five years of experience as a Director of Sales and Marketing in a luxury full-service hotel preferred.

THE IDEAL CANDIDATE WILL HAVE:

• Extensive experience in both group and transient segments, with established relationships across luxury leisure accounts, agencies, and key corporate travel managers
• Proven success within luxury lifestyle or branded hotel environments (e.g., Leading Hotels of the World, Forbes-rated properties)
• Demonstrated expertise across all facets of modern marketing, including digital strategy (CRM, email, SEO/SEM, retargeting) and brand storytelling
• Strong understanding of distribution strategy, with the ability to optimize channel mix (direct vs. OTA) to maximize revenue and profitability
• Experience collaborating with ownership groups and asset managers, with a clear understanding of financial expectations and reporting
• Ability to lead commercial strategy discussions, including STR analysis, pace reporting, and forecasting to drive informed decision-making
• Exceptional leadership skills with a track record of building, inspiring, and motivating high-performing teams to achieve revenue and marketing objectives
• Highly developed communication and interpersonal skills, with strengths in innovation, creativity, and results orientation
• Demonstrated ability to consistently meet or exceed financial goals while maintaining the highest standards of service and brand integrity

JOB DUTIES:

Drive Total Revenue Strategy & Performance

• Own the hotel's topline revenue strategy across group, transient, and events, with a focus on sustained revenue growth and market share leadership.
• Direct all sales, catering, and events strategies to optimize total hotel performance, including maximizing revenue per available square foot (RevPAR) and overall profitability.
• Partner closely with Revenue Management to develop and execute pricing, inventory, and mix strategies informed by demand analysis and competitive intelligence.
• Develop and implement group pricing and deployment strategies aligned with business mix objectives.

Lead Commercial Strategy & Forecasting Discipline

• Chair weekly commercial strategy meetings integrating Sales, Marketing, and Revenue Management to align on performance, pace, and forward-looking actions.
• Own forecasting accuracy, demand planning, and pace reporting; ensure budget alignment and proactive course correction.
• Prepare, analyze, and present weekly, monthly, and annual performance reports, including participation in the annual business planning process.
• Manage departmental financial performance, including budgets, forecasts, and expense approvals.

Elevate Brand Positioning & Marketing Impact

• Define and execute a comprehensive marketing strategy that increases brand awareness, strengthens positioning, and drives direct revenue across rooms, dining, spa, and events.
• Oversee digital and traditional marketing functions, including:
  • Website performance and conversion optimization
  • SEO/SEM strategy and paid media effectiveness
  • Social media direction and content strategy
  • Brand storytelling aligned with luxury positioning and local market relevance
• Ensure all brand communications and campaigns maintain a consistent, elevated voice and visual identity.
• Develop strategic partnerships with luxury brands, tourism organizations, and local influencers to enhance visibility and demand generation.
• Collaborate with PR and digital agencies to deliver measurable results against defined KPIs.

Optimize Distribution & Direct Channel Growth

• Lead channel optimization strategy across , OTA, and GDS to maximize profitability and control cost of acquisition.
• Champion direct booking initiatives, improving conversion and guest acquisition through owned channels.
• Leverage CRM and…