Product Manager - TikTok Shop - Merchandising Strategy & Content Supply

Responsibilities

• Define and lead the merchandising product strategy to match high‑value user segments with relevant and high‑performing supply.
• Partner with Supply Chain, Creator, Operations, and Feed Algorithm teams to curate and amplify priority SKUs in the Tik Tok Shop feed.
• Drive product initiatives that help onboard new supply aligned with seasonal trends, user preferences, and lifecycle targeting.
• Build tooling and product experiences that allow internal teams to scale curated selection while maintaining user relevance.
• Ensure a feedback loop between user engagement signals and merchandising strategy to continuously refine product positioning.

• 5+ years of Product Management experience, ideally in merchandising, content commerce, or feed/product recommendation spaces.
• Strong understanding of content‑driven shopping behavior and the interplay between supply, recommendation, and user intent.
• Demonstrated ability to lead cross‑functional initiatives involving Supply, Algo/Feed, and Operations teams.
• Analytical mindset with experience using data to prioritize and optimize SKU selection and feed visibility.
• Bonus:
  Experience in e‑commerce merchandising platforms, seller onboarding tools, or buyer‑seller matchmaking systems.
• Preferred Qualifications:
  
  Experience in e‑commerce merchandising platforms, seller onboarding tools, or buyer‑seller matchmaking systems.

The base salary range for this position in the selected city is $156864 - $296020 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1) Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2) Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3) Exercising sound judgment.