Paid Search Senior Director

About the role

Go Fish is seeking a Sr. Director, Paid Search to lead strategy, performance, and innovation across a portfolio of clients and teams. This role is responsible for driving measurable business impact through paid search while shaping the future of how we approach search in an evolving, automation-driven landscape.

As a senior leader, you’ll oversee team performance, guide strategic direction, and serve as a trusted partner to both clients and internal stakeholders. You’ll play a critical role in scaling best practices, unlocking growth opportunities, and ensuring paid search is fully integrated within broader marketing efforts.

What You'll Do

• Define and evolve paid search strategy across clients, verticals, and teams
• Ensure alignment between search initiatives and broader business and marketing goals
• Establish frameworks for planning, testing, optimization, and measurement
• Guide investment strategy, including budget allocation and prioritization

• Oversee performance across a portfolio of accounts, ensuring goals are consistently met or exceeded
• Identify and unlock opportunities for growth, efficiency, and scale
• Build and implement scalable frameworks to solve complex performance challenges
• Partner on upsell and new business opportunities to drive account and agency growth

• Stay ahead of industry trends including automation, AI, and signal loss
• Define how the team adapts to changes in the search and media landscape
• Evaluate and implement new tools, technologies, and partnerships
• Foster a culture of innovation and creative problem-solving
• Lead, mentor, and develop Managers, Sr. Managers, and Directors
• Design team structures and ensure proper resourcing across accounts
• Drive consistency in quality, performance, and execution across teams
• Support career growth, training, and ongoing skill development

• Act as a senior strategic partner to key client stakeholders
• Influence marketing strategy, investment decisions, and long-term planning
• Connect paid search performance to broader business outcomes
• Bring cross-channel perspectives and solutions to solve holistic marketing challenges

What You Bring

• 8–10+ years of experience in paid search or performance marketing and agency experience
• Deep expertise across Google Ads, Microsoft Ads, and modern search tactics
• Proven ability to lead teams and manage performance across multiple accounts
• Strong strategic thinking with a focus on business impact and growth
• Experience navigating industry changes such as automation and privacy shifts
• Excellent communication skills with experience presenting to senior stakeholders

What Success Looks Like

• Paid search consistently drives measurable business impact across client portfolios
• Teams operate with clarity, consistency, and high performance
• Strategic direction is clear, forward-thinking, and adaptable to industry change
• Clients view you as a trusted partner, leading to strong retention and growth
• Innovation and best practices are continuously developed and scaled across teams

Bonus Qualifications

• Exposure to internal P&L management
• Deep knowledge in Social, Organic, and/or Programmatic
• Experience with third-party attribution or incrementality tools
• Experience with True Clicks
• Experience with Funnel and data automations + proficient in excel