Marketing Director

Job Duties

• Recruits, interviews, hires, and trains supervisory and management staff in the department.
• Oversees the daily workflow of the department.
• Provides constructive and timely performance evaluations.
• Handles discipline and termination of employees in accordance with company policy.

• Develop, communicate, and execute the overall marketing and loyalty strategy aligned with the company's objectives.
• Lead and mentor a team of marketing and loyalty professionals, fostering a collaborative and high-performance work environment.
• Collaborate with cross‑functional teams, including sales, IT, Operations and Food & Beverage, to ensure cohesive, integrated marketing efforts that grow sales on a yearly basis.
• Enhance brand awareness and positioning by creating and executing comprehensive branding strategies.
• Provide artistic vision and creative direction for all visual materials, including trailers, posters, banners, and digital assets, ensuring alignment with local and global brand guidelines and overall objectives.
• Monitor market trends, competitor activities, and customer preferences to identify opportunities for differentiation and brand evolution.
• Develop and implement a comprehensive digital and social media strategy to increase brand awareness, engagement, and community growth.
• Create engaging content and oversee the management of social media platforms, responding to inquiries and fostering meaningful interactions.
• Design and execute a comprehensive CRM strategy to nurture customer relationships, enhance engagement, drive retention, and grow sales.
• Utilize customer data insights to create personalized experiences and optimize customer journeys.

Cinepolis is an equal opportunity employer and, as such, affirms in policy and practice to recruit, hire, train, and promote, in all job classifications, without regard to race, color, religion, sex, age, national origin, citizenship status, marital status, sexual orientation, or gender identity.