Manager of Student Enrollment

Manager of Student Enrollment

Summit Public Schools is seeking a passionate, outgoing, and relationship-driven leader to serve as its next Manager of Student Enrollment. This highly active, front-line role is ideal for someone with a strong background in community outreach, grassroots engagement, field operations, and family-facing recruitment.

The Manager of Student Enrollment will lead efforts to build and strengthen Summit's student recruitment pipeline, helping families and students learn about and access high-quality educational options. This role is responsible for supporting the organization's recruitment, enrollment, and registration policies and processes; managing key operational systems related to enrollment and registration; and serving as an advocate for families as they navigate school choice.

The ideal candidate is a natural relationship-builder who is energized by direct community engagement, whether through door-to-door canvassing, campaign-style events, family outreach, or partnerships with local organizations. This person will work closely with internal and external stakeholders to ensure families have clear, accurate information and a seamless experience from initial interest through enrollment.

The Manager of Student Enrollment reports to the Director of Regional Operations and collaborates closely with the outreach team, operations team, school leaders, and organizational leadership.

Student Recruitment and Enrollment

• Provides strategic leadership, insight, and vision for enrollment and registration philosophies, policies, and processes.
• Creates and maintains enrollment strategies specific to the application and enrollment process, including application development and processing, lottery, stakeholder outreach, relationship management with external parties (e.g. feeder schools) and communication with potential and incoming families.
• Act as a primary internal and external expert within Summit Public Schools for all topics related to recruitment and enrollment.
• Provides regular information and analysis to Organization Leadership, the Board and other community stakeholders on the progress of student recruitment and enrollment across the organization, highlighting successes and opportunities for improvement.
• Creates and maintains a comprehensive data dashboard tracking enrollment across the organization, monitoring trends including student retention, departures and intra-organization transfers.
• Collects, monitors and reports performance metrics, solicits feedback and evaluates effectiveness of enrollment processes related to applications, registration, and student need identification (e.g. multilingual learners, IEPs, housing insecurity).
• Maintains effective continuous improvement mechanisms, makes recommendations for sustainable improvements, and successfully executes change initiatives.
• Leads and supports in-person school and network-wide recruitment and enrollment activities & events (i.e. open houses, tabling, canvassing, community presentations, high school fairs) during work hours and occasionally during evenings and weekends.
• Provides side-by-side support for school-based Special Projects Managers and Office Managers
• Design, maintain, and distribute Summit collateral and recruitment materials

School Advocate & Community Outreach

• Serve as a visible and strong advocate for families and students in the issues around school choice and access for all students to high-quality educational options.
• Present in community forums and meetings, including detailed information and promoting interaction with the community on the major policy issues surrounding enrollment and school choice.
• Participate in and facilitate various meetings, assuming a leadership role on designated organization and external committees, as needed.
• Recruit, onboard, train, and manage family champions and seasonal recruiters and volunteers
• Create, lead, and facilitate professional development for seasonal recruiters and volunteers

Team Leadership and Innovation

• Collaborate with school leaders to support school-specific outreach and enrollment events
• Provides guidance and direct supervision to the seasonal recruiters.
• Manage an outreach & enrollment budget.
• Commit to continual professional growth, participating actively in personalized learning plans, career matrix conversations, and professional development workshops.
• Welcome and on-board new Summit faculty and families.
• Continuously improve and innovate using AI, improving workflow automation, vibe-coding, and school-based operations tools

Digital Marketing and Engagement

• Launch and manage digital advertising campaigns across various platforms (e.g., Google Ads, Meta Ads) to increase brand awareness and drive high-quality leads into the recruitment pipeline.
• Collaborate on and execute social media strategy by supporting the creation, scheduling, and posting of engaging content that highlights school culture, student success, and enrollment milestones.
• Optimize lead conversion through…