Product Marketing Manager

Overview

Job  | Amazon (China) Holding Company Limited - D24

This role will be responsible for developing and executing go-to-market strategies and building compelling contents that resonate with our target audience. The ideal candidate combines deep marketing expertise with analytical rigor and cross-functional leadership skills.

• Develop and execute comprehensive go-to-market strategies for product launches and feature releases.
• Create marketing plans that drive product awareness, consideration, and adoption across target segments.
• Collaborate with product and business teams to ensure alignment of go-to-market strategy and marketing priorities.
• Create compelling marketing contents including product collateral, case studies, and sales enablement materials.
• Design and execute integrated marketing campaigns across multiple channels, develop Seller success stories and testimonials that demonstrate product value.
• Build strong relationships with key stakeholders across product, business and internal marketing teams. Lead cross-functional initiatives and drive alignment across multiple teams.
• Define and track key performance indicators (KPIs) to measure marketing effectiveness.

• Bachelor’s degree in marketing, Business, Communications, along with a minimum of 7+ years of product marketing experience, preferably in B2B sectors.
• Proven track record of developing and executing successful go-to-market strategies and integrated marketing campaigns.
• Strong analytical skills with ability to translate data into actionable insights.
• Excellent written and verbal communication skills with ability to craft compelling contents.
• Experience managing cross-functional projects and influencing stakeholders at all levels.

• Experience leveraging AI, machine learning, or marketing technology platforms to enhance marketing efficiency and effectiveness.

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Posted: January 19, 2026 (Updated 11 days ago)

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