Marketing Manager

Description

We are seeking a Marketing Manager to serve as a strategic partner to firm leadership and a hands-on driver of growth. This role is ideal for a locally rooted marketing professional who understands Washington State communities and thrives at the intersection of relationship-based marketing, digital strategy, and brand execution
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This is not a siloed role. The Marketing Manager will work closely with the CEO and COO to shape and execute the firm’s marketing vision across all channels — from community partnerships and referral networks to digital campaigns, events, content, and brand stewardship.

Local presence is essential. Relationship building, in-person networking, and deep familiarity with Washington State markets are core to this role.

• Partner directly with the CEO and COO to develop and execute the firm’s short- and long-term marketing strategy
• Translate leadership vision into clear marketing initiatives, campaigns, and measurable outcomes
• Serve as the central point of accountability for marketing execution across all channels

• Build, maintain, and grow local referral relationships (attorneys, therapists, financial professionals, mediators, community organizations, and related partners)
• Represent the firm at local events, networking opportunities, sponsor ships, and community initiatives
• Identify and cultivate strategic partnerships that align with the firm’s values and client base
• Coordinate in-person marketing efforts across Washington State markets

• Oversee digital marketing strategy, including:
  Website content and optimization, SEO and paid advertising efforts, social media platforms (strategy, posting, engagement, analytics), email marketing, and drip campaigns
• Collaborate with internal stakeholders and external vendors as needed to execute digital initiatives
• Monitor performance metrics and adjust strategies based on data and results

• Protect and evolve the firm’s brand voice, messaging, and visual identity
• Oversee creation of marketing materials, including: social media content, blog posts, articles, and thought leadership, event materials, print collateral, and presentations
• Ensure brand consistency across all offices, platforms, and touchpoints

• Plan and execute marketing campaigns tied to firm goals and seasonal initiatives
• Coordinate seminars, webinars, workshops, CLEs, and community events
• Assist with PR opportunities, media outreach, and reputation management
• Support leadership visibility and personal branding initiatives as needed

• Track and report on marketing KPIs and ROI
• Manage marketing budgets, vendors, and contracts
• Continuously evaluate what’s working — and what isn’t — to optimize performance

Required

• Washington State resident with the ability to attend in-person meetings, events, and networking functions
• 5+ years of marketing experience, preferably in professional services (law firm experience a plus)
• Proven experience with local, relationship-based marketing and community engagement
• Strong understanding of digital marketing channels and analytics
• Excellent communication, writing, and organizational skills
• Ability to work independently while collaborating closely with executive leadership

Preferred

• Experience in legal, financial, healthcare, or other relationship-driven industries
• Familiarity with marketing platforms such as CRM systems, email marketing tools, social media schedulers, and analytics dashboards
• Experience supporting executive or founder-led brands
• Comfortable balancing strategy with hands-on execution

$90,000 - $120,000 yearly

This firm is founded on the belief that working with us is more than simply filing a role. At Dellino Family Law Group, we strive not only to provide excellent work but also to have our office be an excellent place to work.

At Dellino Family Law Group, you will do meaningful work that actually matters. You will be a part of a true team, you will be supported, and you will grow.

We also offer a wide variety of competitive benefits, such as:

• Paid time off, sick time, and paid holidays
• 401(k) Program
• Technology Benefits
• Annual airfare benefits

We appreciate your time to consider Dellino Family Law Group as your next home and look forward to connecting with you!