Regional Marketing Specialist

About Us

Avenue5 is growing, and we are in search of a regional marketing specialist to join our dynamic team of Fivers!

We are a vibrant third-party multifamily property management firm with locations across the United States. We are proud of our vibrant, inclusive, make-it-happen culture, where we:

• Listen to our associates, recognize them, and give them room to grow
• Invest in our associates to help them become the best version of themselves
• Approach every important decision with our associates in mind
• Celebrate our associates’ successes and encourage them to raise the bar even higher

The regional marketing specialist serves as part of the Avenue5 business partner team that is responsible for property marketing performance in a region and/or portfolio of multi-family properties. This position suggests and implements innovative marketing solutions that leverage the Avenue5 best-in-class marketing techniques to maximize property performance. This role will assist in the day-to-day development of the property’s brand identity and the execution of the integrated marketing programs.

In addition, this position supports the reviewing and analysis of a region s performance metrics and reporting for ROI on marketing campaigns and suggests creative solutions for programs not meeting expectations.

• Collaborates with the on-site property team and the corporate marketing team to design a customized, effective strategy for growth at all properties in the region and/or assigned portfolio
• Recommends, in conjunction with the regional marketing manager, effective property marketing programs and offerings including demand generation, retargeting, marketing automation, and digital and social media to accelerate success for the properties in a region/portfolio
• Implements creative, dynamic, and engaging marketing campaigns by utilizing both digital and traditional marketing methods/channels (e.g., brochures, flyers, posters, postcards, direct mail, billboards, email, landing pages, microsites, social media, and radio)
• Partners with on-site property marketing team in the development of collateral for websites, ILS’, Craigslist, social media and print to serve clients
• Understand the client’s and company’s business objectives to ensure maximization of property marketing and performance
• Assists in reviewing and analyzing the budget for each property in the portfolio in conjunction with the operations team and clients
• Understand the market landscape including technology trends, competitor strengths, and weaknesses as it relates to property management
• Maintains a working knowledge of all the features, functionality, and benefits that make Avenue5’s products and services superior in the multi-family property management space
• Collaborates with on-site sales team in exceptional sales techniques and salesmanship skills
• Partners with property teams to create and implement strategies for growth at all properties in the region and/or portfolio, providing input to new business development RFP and RFI responses in conjunction with sales and client services
• Performs other duties as assigned

• Bachelor’s degree is required
• Three to five years of experience in direct real estate multi-family marketing within the property management industry is required
• Two to three years of pre-development, lease-up, and/or grand opening experience in the multi-family property management industry preferred
• Two to three years with advanced proficiency in social engagement and marketing campaign management on Facebook, Twitter, Instagram, You Tube, and Pinterest is required
• Two to three years of experience in websites, ILS’, Craigslist, SEO, SEM, and digital data aggregators is required
• Two to three years of experience in Yardi Voyager Marketing module, Real Page, or other equivalent system is required
• Two to three years of digital, creative, and branding agency experience required
• Three to five years of experience in Google Drive, Google+, Google Analytics and Google AdWords is preferred

• Ability to work independently and prioritize effectively in a fast-paced…