Product Marketing Manager - B2B Advertising

Overview

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees  passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Introduction to the Team

Travel Partnerships and Advertising helps partners deliver excellent traveler and B2B experiences, driving growth for them and the EG marketplace through competitive supply, a valued advertising and travel media network, and affiliate solutions.

Our Marketing division is committed to establishing enduring connections with both travelers and partners. We aim to foster a deep sense of trust and affinity for our brands, achieved through creative excellence and innovative marketing strategies.

Our B2B Product Marketing team is looking for a motivated Product Marketing Manager with a deep understanding of digital advertising and marketplace monetization. You’ll play a pivotal role in shaping how our hotel partners grow visibility through sponsored listings, display ads and other performance-driven ad products. You’ll be working closely with collaborators and leaders across the company, including Product, Strategy, Marketing and Sales teams to drive adoption and performance of our advertising solutions across our Hotel partner segment, build strong go-to-market strategies, and craft compelling narratives and product positioning that demonstrate clear ROI to our partners.

The Product Marketing Manager is responsible for identifying trends in partner performance and creating compelling ways to demonstrate the value of Expedia Groups products and solutions to partners. Critical to the success of the role includes developing a deep understanding of Expedia Group’s hotel audiences and of our business and product strategies, in particular around advertising technologies, while working closely with cross-functional teams to influence and optimize our roadmap.

In this role, you will:

• Develop and lead go-to-market strategies for partner advertising products, including sponsored listings, display ads and other performance-driven ad products.
• Develop positioning, messaging and sales enablement for advertising products that help hotel partners reach travelers more effectively.
• Conduct competitive analysis to understand advertising trends in travel and marketplace ecosystems, and translate insights into actionable strategies to use in go-to-markets.
• Build customer insights by leading first party research and analyzing advertiser behavior, campaign performance, and customer needs to inform the product roadmap, messaging, and go-to-market strategy.
• Analyze internal product performance data to identify opportunities for growth and areas for improvement to inform marketing strategies.
• Develop launch plans for new ad products or enhancements - from narrative development to leading plans for internal and external readiness.
• Collaborate with product, growth marketing, public relations, investor relations, sales enablement, strategy, sales, and customer support teams to ensure alignment and support throughout the go-to-market launch.
• Upskill Product Marketing and Marketing teams around ads ecosystem knowledge, such as advertiser needs, campaign performance metrics, advertiser value measurement, and positioning for ad products.

• Mandatory: 5+ years in product marketing, ad tech or B2B marketing, with a proven focus on advertising, monetization, or sponsored listings.
• Mandatory:
  Subject matter expertise in advertising platforms gained…