Sr. GTM Campaigns Manager

At Pitch Book, a Morningstar company, we are always looking forward. We thrive on collaboration, energy, and continuous learning to push for better solutions and faster execution. Pitch Book offers extensive learning programs and mentorship opportunities to foster curiosity and growth.

If you have a good attitude and are willing to roll up your sleeves to get things done, Pitch Book is the place for you.

About the Role:

Pitch Book’s Marketing team is a world-class B2B growth engine that drives the company’s momentum in the private capital markets. We deliver marketing that adapts to shifting dynamics with clarity, precision, and creativity across the customer lifecycle. Through an agile blend of Brand, Creative, Content, Go-to-Market, Channel, and Operations strategies, we ensure our work informs and shapes outcomes. We operate with a data-driven approach to meet the speed of private capital and help customers move forward with conviction.

The Senior GTM Campaign Manager designs and executes integrated marketing campaigns to drive acquisition, retention, and revenue growth within Pitch Book’s core customer segments. This role unifies external go-to-market activities with segment-specific product and data roadmaps, market opportunities, and revenue targets. It blends lifecycle marketing, account-based marketing, and audience insights to deliver campaigns aligned to segment priorities. The role is highly cross-functional and collaborates closely with commercial business units and marketing functions for campaign launches.

The ideal candidate operates autonomously and moves fluidly between strategic planning and hands-on execution.

Primary

Job Responsibilities:

• Partner with commercial GTM teams to identify high-value accounts and co-build strategies that support business and revenue targets across Pitch Book’s defined commercial segments
• Collaborate with Sales, Customer Success, Product Marketing, Customer Insights, and other relevant teams to align on campaign messaging, considering product or data roadmaps, customer needs, and account plans
• Partner with marketing stakeholders to develop and execute multi-channel campaigns that reflect the priority goals of each segment
• Create strategic segment-oriented campaigns to drive revenue expansion and reduce churn, ensuring value propositions are relevant to the customer journey
• Analyze campaign performance by segment to identify trends, opportunities, and areas for optimization
• Maintain campaign briefs, workback schedules, and deliverable tracking to ensure smooth and timely execution
• Present campaign insights and performance reports to key stakeholders; recommend refinements for continued improvement
• Collaborate with peers across GTM Campaigns to ensure consistency and scalability in marketing execution
• Support the vision and values of the company through role modeling and encouraging desired behaviors
• Participate in various company initiatives and projects as requested

Skills and

Qualifications:

• 5+ years of enterprise B2B marketing experience
• Background in all areas of go-to-market campaigns: campaign planning, lifecycle marketing, account-based marketing, integrated marketing campaigns, marketing operations, and marketing analytics
• Experience working cross-functionally across commercial and marketing teams to design and execute targeted acquisition, retention, and growth marketing campaigns
• Skilled at navigating and understanding enterprise sales motions across a variety of customer types
• Passionate about understanding Pitch Book’s varied customers and providing them with great experiences while impacting the business
• Self-starter attitude who can work independently and is empathetic, positive, and motivated to improve processes to more successfully deliver complex work
• Solid analytical foundation with a data-driven approach to enable innovation and creativity
• Excellent verbal, written, visual/presentation, and interpersonal communication skills
• Ability to thrive in a fast-paced, high-growth environment
• Proficiency with the Microsoft Office suite including Outlook, Word, and Excel, with the ability to learn new systems quickly
• Must be authorized to work in the United…