Public Relations Coordinator

Who we are

Want to make an impact? Join our pack and come work (and play!) with us.

We believe everyone deserves the unconditional love of a pet—and at Rover, our mission is to make it easier to experience that love. Founded in 2011, the Rover app and website connect dog and cat parents with loving pet sitters and dog walkers in neighborhoods across the US, Canada, and Europe. We empower our community of trusted pet sitters and dog walkers to run their own pet care businesses on Rover with the tools and security of a global company to back them.

Headquartered in Seattle, Washington, we work closely with our teams in Barcelona, San Antonio, Spokane, and remote locations. We’ve got a reputation for being a great place to work, having been named among the 100 Best Companies to Work For in Seattle Business Magazine and Washington’s Best Workplaces in the Puget Sound Business Journal. We’re an agile, fast-growing company, and our leadership comes from some of the world's most respected tech companies.

At Rover, our furry coworkers are just as important as our human ones—and we wouldn’t have it any other way. Along with making the joys of pet parenthood more accessible, we’re committed to fostering a diverse, inclusive, and welcoming community of pet people—and that starts with our employees.

This role is Hybrid (Monday and Thursday) in our Seattle office.

Rover is seeking a PR Coordinator to support the Global Communications team, including consumer PR and brand reputation work streams in the US, Canada and Europe. In this role, you will be responsible for owning media coverage monitoring and reporting, media relations, ideation and campaign coordination, administrative support and materials creation. This role is essential for maintaining Rover’s brand reputation and supporting the team’s strategic priorities.

As part of this role, you will work closely with PR leaders in North America and Europe to help support the consumer media strategy. You will also collaborate with marketing channels including social media, influencer and content teams, to support consumer campaign ideation, execution and coordination.

This role will report to the Sr. PR Manager.

• Consumer PR campaign execution and coordination: Actively participates in, supports, and drives the ideation and implementation of consumer campaigns
• Always-on consumer PR media coverage: Oversees day-to-day consumer PR activity, including “always-on” PR (Pet People Panelists, blog pitching, trendjacking, etc.)
• Media relations: Monitoring the PR inbox and flagging inbounds for the appropriate point of contact, plus working with the analytics team to pull data for inbound media inquiries
• Coverage monitoring and reporting: Ownership of ongoing coverage monitoring and tracking, compiling weekly company-wide coverage reports, updating press rooms, and coordinating reporting for internal business reviews
• Admin support: Occasional support for agency coordination, management of the PR calendar, and supporting the management of ad hoc influencer activity in European markets
• Content support: Drafting, reviewing and/or editing PR materials including press releases, blog posts and campaign related copy
• Case study management: Owns sourcing case studies and testimonies from pet parents, sitters and walkers, developing best practices for engagement and ongoing ownership of case study pool

• 2-3 years experience supporting public relations and communications programs for consumer brands at an agency or in-house
• Excellent written, verbal, and interpersonal skills
• Excellent organizational and time management skills
• Superior attention to detail—whether it’s materials creation, workback plans or reporting key metrics across geographies
• Demonstrated success in identifying and creating process improvements
• Understanding of appropriate PR conduct among written and broadcast media
• Thrives in a fast-paced environment, making quick and sound judgment calls with manager support
• Sharp critical thinking and problem-solving skills
• Customer centric in everything you do

• Proficiency in media monitoring tools like Cision
• Experience…