Social Media Manager

Social Media Manager

Location: PNW-based, remote

Reports to: Head of Brand + Marketing

Salary: $65-75k / year (full-time)

Start Date: February 2026

Work Environment: Work is performed mostly in-office with remote flexibility. May include long periods of sitting at a computer.

Astral believes in living better through Nature. We create unique and necessary products that elevate your experience with Nature, made consciously to preserve the maximum amount of water and soil.

Essentially, we are passionate athletes, artists, and craftspeople that love working together to benefit Nature.

• Think beyond profit.
• Always be honest.
• Focus on growth.
• Embrace Collaboration.
• Surprise & Delight.
• Be like Water.

As Astral’s Social Media Manager, you will be the driving force behind the content, presence and interactions across all social media platforms. You will be responsible for growing Astral’s social media audience, reach and engagement through the creation and publishing of on-brand, Archetype-centric content. In this role, you will be a primary, public-facing representative of Astral and will ensure that each community member and prospective consumer who engages with our brand on social media leaves their interaction feeling elevated and joyful.

• Build and manage a social media strategy that strengthens the brand and builds brand loyalty
• Manage all social media channels and respond to inquiries, comments, and messages in a timely manner (ideally < 1 business hour, max 4 business hours)
• Build and nurture strong relationships with brand archetypes, ambassadors, influencers, events and mission-aligned non-profit organizations across strategic and campaign-specific market segments
• Produce on-brand and on-trend short form video for Tik Tok, Reels, and Shorts using new and existing video assets.
• Collaborate with internal Brand + Marketing teams to source, develop and publish community-created, platform-specific content and campaigns in alignment with the internal marketing calendar
• Monitor + report on social media performance KPIs
• Communicate community-sourced opportunities and threats to the brand with cross-functional teams
• Manage Astral’s sponsorship request inbox and bring brand + campaign-aligned opportunities to the team for consideration
• Assist with the fulfillment of community product seeding and sponsorship materials
• Prioritize inclusivity in building new audiences, including welcoming all ages, genders, ethnicities, and body types into the Astralverse
• Willingness to represent Astral at select events as well as travel for meetings throughout the year (all expenses covered for Astral related travel)
• Other duties and responsibilities, as assigned

• Highly organized and a prompt communicator with excellent written and verbal communication skills
• Outgoing, natural connector of people and communities with a deep connection to the cultural intersection of wilderness athletics, Nature and content creation
• Bachelor’s degree in marketing, communications, advertising, business or a related field
• Minimum of 3+ years working experience in social media marketing
• Experience creating and executing social media strategies that grow reach, engagement and conversion rates
• Mastery of short-form video creation
• In-depth knowledge and proficiency of all social media platforms, best practices, content trends and engagement / performance analytics (Instagram, Tik Tok, You Tube, Facebook, Pinterest, Linked In, Reddit, etc.)
• Proficiency in social media management + analytics tools (Meta Business Suite, Sprout, etc.)
• Critical thinker with analytical skills for effective problem solving
• Efficiently manage time and prioritize tasks to meet deadlines and achieve goals
• Demonstrate initiative, follow-through, and completion of all areas of responsibility from tasks to larger projects
• Adapt to change, open-minded, and capacity to adjust to new situations or challenges
• Team player that is able to compromise and handle conflicts professionally across all departments and levels of the organization
• Creative thinker who generates new ideas and solutions
• Maintain a positive and productive attitude in the face of setbacks and…