Paid Media Manager, Brand Media, Amazon Music

Description

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert live streams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service:
Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

We are looking for an experienced Paid Media Lead to own a multi-million dollar global budget with a strategic focus on driving growth and awareness for Amazon Music. In this role, you will bring a performance-driven approach to building highly impactful upper funnel campaigns across the full funnel, testing into white space opportunities while maintaining rigorous measurement and optimization standards. You will define, execute, and measure Paid Media marketing from strategy to execution, including hands-on campaign management, testing, and developing scalable processes with agencies to drive measurable business growth.

As a full-funnel media expert, you will own media mix strategy and optimization with a strong focus on improving both 1P and 3P measurement capabilities. You'll develop a comprehensive playbook for upper funnel paid media activity that balances brand-building objectives with performance accountability. An entrepreneurial spirit, a data-driven mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are essential for success in this role.

Key job responsibilities

* Manage a multi-million dollar global media budget to drive awareness and adoption of Amazon Music with clear performance KPIs

* Develop and execute campaigns across digital and traditional media channels including Social, Video, Audio, Programmatic, Out of Home, and emerging platforms

* Own media mix planning and targeting strategy to continuously improve efficiency, reach, and ROI across all channels

* Develop and refine frameworks for measuring brand campaign performance, including upper-funnel metrics (awareness, consideration) and their impact on lower-funnel outcomes

* Test and learn across channels, audiences, and creative approaches to build a scalable playbook for brand media investment

* Collaborate cross-functionally with creative, content, and brand teams to ensure cohesive messaging and brand positioning

* Manage relationships with media agencies and vendors to ensure flawless campaign execution

* Contribute to GTM (go-to-market) plans and collaborate with stakeholder teams for full-funnel alignment for major programs (Amazon Music Live, Prime Day, Amazon Music Thursday Night Football, etc.)

* Communicate campaign performance and insights to leadership with clear recommendations for optimization

Basic Qualifications

* 4+ years of professional non-internship marketing experience

* Experience building and optimizing multiple, simultaneous marketing campaigns

* Experience using data and metrics to drive improvements

* Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

* Experience managing or working within cross-functional marketing and creative teams

* Experience delivering paid media campaigns spanning TV, print ads and digital/social channels

Preferred Qualifications

* Experience in multi-territory campaign management

* Experience in digital marketing and content production timelines and process

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants:
Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position.

These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment…