Senior Marketing Specialist

Job Posting Senior Marketing Specialist

Department: Marketing, Communications, and Experience

Reports to:Marketing Manager

Status: Full-time, hourly/non-exempt, benefited position

Hours of Work:Monday-Friday, standard work week with flexibility for evening and weekend events and other projects.

The Senior Marketing Specialist contributes to the mission of the Seattle Aquarium by creating and executing digital marketing campaigns, focused on email marketing and organic social media, to drive revenue and engagement among current and potential guests, and to inspire conservation of our one ocean. This position reports to the Marketing Manager.

This role is the primary owner of the Aquarium’s email marketing system. Alongside creating and deploying email campaigns for marketing and other departments’ communication goals, this position trains and assists other staff utilizing the email platform, responding with assistance as necessary, and approving drafted emails for publishing.

This role manages all Seattle Aquarium social media accounts and maintains a unique strategy for each channel and its audience to drive results. They report social media metrics regularly—working to continually improve the Aquarium’s digital presence—and create analytic reports. Online, they are also responsible for responding to the community at large and surveying and protecting the Aquarium’s brand reputation, including working with staff to respond to relevant issues that arise online.

This collaborative role requires them to work closely with multiple departments. They are responsible for managing an internal content calendar that combines external messages, audiences, objectives, and channels to ensure digital communications flow in sync. They also collaborate while planning and deploying campaigns—with both internal staff and external peers—to promote Aquarium initiatives and partnerships online and to optimize their performance.

• Email marketing management and strategy:Utilize Aquarium’s email marketing platform (Mail Chimp) to manage, build and deploy email campaigns for marketing and other departments’ communication goals. Understand audience segmentation, content, and timing to drive results. Edit email content to align with style guide and voice.
  
  Work closely with data operations for list segmentation to ensure correct audiences are reached.
• Email platform maintenance:Primary owner of the Aquarium’s email marketing platform. Train and assist other staff to utilize the platform, provide technical assistance when necessary, and ensure email strategies are aligned. Stay abreast of current email regulations and best practices to minimize list decay and abuse and spam reports.
• Social media management: Create and coordinate social media posts, stories and campaigns with copy, videos and/or images. Maintain social strategy for each channel and its unique audience to promote Aquarium initiatives, events and brand awareness. Run pages on multiple platforms (e.g., Meta platforms, Tik Tok, Linked In, etc., and any that may be added in the future) consistent with Aquarium strategy and brand personality.
• Collaborate with internal and external partners:Collaborate with staff while planning and deploying campaigns to ensure digital communications flow in sync. This includes but is not limited to event promotional plans, marketing efforts, philanthropy events, and more. Coordinate with external contacts to support and promote Aquarium partnerships online. Manage relationships with influencers to expand digital reach.
• Content calendar management:Manage internal content calendar including external messages, audiences, objectives and channels. Identify opportunities and strategies to repurpose content effectively from other channels.
• Brand reputation and community management:Community management across all social channels by interacting with content and responding to messages. Monitor and protect brand reputation online and respond to relevant issues. When possible, leverage social media tools to create stronger connections to BIPOC, LGBTQIA+, disability and other marginalized communities in service to…