Sr. Product Marketing Manager, Ads Marketing

Description

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.

Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, agencies, advertising software companies, and publishers. Our ad solutions—including sponsored, video, device, and audio ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.

The Product Marketing Manager for Amazon Ads plays a dual‑focused role in driving both product strategy and go‑to‑market execution. This position serves as the crucial bridge between product development and market success, combining deep customer insights with strategic marketing expertise to ensure Amazon Ads builds and markets products that meet customer needs and achieve strong market adoption.

Product Strategy & Customer Intelligence:

• Conduct market research, customer interviews, and competitive analysis to identify market opportunities and inform product direction
• Partner with Product Managers to align customer research priorities with product roadmap development
• Maintain a deep understanding of market dynamics, competitive landscape, and emerging customer needs
• Drive evidence‑based decision making through customer insights and market intelligence

• Develop and execute year‑long marketing strategies to drive awareness and adoption across the product portfolio
• Create compelling marketing collateral, including sales materials, case studies, blog posts, product videos, and web content
• Lead the development of product positioning, messaging, and strategic narrative
• Establish and maintain single‑source‑of‑truth documentation for product positioning, messaging, availability, best practices, and FAQs

• Collaborate with Product, Sales, Brand/Events, Regional Marketing, PR, Research, and Training teams
• Drive stakeholder alignment through regular engagement and clear communication of product vision
• Support effective Alpha/Beta testing programs and gather post‑launch customer feedback
• Guide the prioritization and development of case studies and research initiatives

• Impact on product roadmap through customer insights
• Product adoption rates and engagement metrics
• Marketing campaign effectiveness
• Quality and effectiveness of marketing collateral
• Customer satisfaction and feedback

• 6+ years of professional non‑internship marketing experience
• Experience using data and metrics to drive improvements
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross‑functional marketing programs
• Experience leading go‑to‑market for consumer software or hardware product launches

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants:
Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job…