Online Marketing Manager

Direct message the job poster from Educated Solutions Corp

ESC has an exciting opportunity for an Online/Digital Marketing Generalist to drive both customer- and seller-facing campaigns that support our premier client’s artisan community. This is a unique opportunity to help small businesses thrive on a platform dedicated to handcrafted, high-quality products.

As part of the client’s NA Stores Marketing Team, you’ll manage high-impact digital campaigns for events like Back to School, Labor Day, and Holiday, while also crafting communications that support and educate Handmade sellers through newsletters, forums, and webinars. This is a cross-functional role starting as a 4-month contractor, working onsite in Seattle, with high visibility and the opportunity to collaborate across multiple internal teams and tools, offering excellent exposure to the ecosystem and potential for long-term conversion.

Key Responsibilities

• Develop and execute customer-facing marketing campaigns for Handmade, including product curation, onsite merchandising, and event- and deal-driven landing pages
• Create seller-facing communications including monthly newsletters, webinar content, and forum posts
• Own the performance reporting of campaigns using tools such as SQL, Tableau, and Excel, turning data into actionable insights
• Analyze key metrics such as CTR, conversion rate, and WoW sales to optimize campaign effectiveness
• Collaborate cross-functionally with teams across design, product, analytics, and category management to launch and scale campaigns
• Manage content creation tools like Arborist, Content Symphony, Sophia, and Daily Orders

Typical Day in the Role

• Create and optimize digital placements for upcoming campaigns and promotions
• Analyze daily sales data and refine marketing strategy accordingly
• Draft and review seller communications (newsletters, announcements)
• Collaborate with team members in marketing and merchandising on cross-channel initiatives
• Flex between different priorities based on business needs (fluid day-to-day)
• Tools used: SQL, Excel, Tableau, Amazon’s internal CMS and merchandising platforms

Required Experience:

• Bachelor's degree in Marketing, Business, Communications, or related field
• 2+ years of experience in online digital marketing or merchandising (e.g., Amazon, Starbucks, Nordstrom, Expedia)
• Strong campaign experience in digital content merchandising, email/newsletter marketing, and eCommerce analytics
• Fluency in analyzing digital performance metrics (CTR, WoW, sales) in Excel
• Experience with weekly business reporting and creating actionable insights
• Familiarity with Amazon platforms and customer-facing campaign workflows
• Tools:
  Arborist, Content Symphony, Sophia, Daily Orders, SQL, Tableau, Excel
• Strong writing and communication skills for both internal and external audiences

Preferred:

• Experience in B2C digital campaigns with a retail or eCommerce brand

Disqualifiers (Do NOT apply if):

• Your background is in event planning, field marketing, or person-to-person marketing
• You do not have digital campaign or online merchandising experience

Seniority level

• Seniority level Associate

Employment type

• Employment type
  
  Full-time

Job function

• Job function
  
  Marketing and Advertising
• Industries Retail

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