Director, Regional Demand Center North America

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Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

The Director, Regional Demand Center (RDC) - North America is a critical leadership role within Revenue Marketing, responsible for translating global demand generation strategy into high-impact regional execution that fuels pipeline and drives revenue.

This leader will oversee the North America RDC, ensuring seamless orchestration of Go To Market campaigns across channels, regions and segments. The role acts as the operational bridge between global Demand Generation and Field Marketing, ensuring campaigns are effectively localized, activated and optimized to meet regional pipeline goals.

The position requires strong operational leadership, systems thinking, and close alignment with Sales, Field Marketing and Marketing Operations to deliver scalable, data-driven demand generation at speed.

Key Responsibilities

Team Leadership & Development

* Lead and develop a high-performing Regional Demand Center team across North America

* Define clear roles, responsibilities and performance expectations within the RDC

* Foster a culture of operational excellence, accountability and continuous improvement

* Build capabilities across campaign execution, demand operations and performance optimization

RDC Strategy & Execution

* Own the North America RDC operating model, ensuring efficient and scalable campaign execution

* Translate global demand generation strategies into actionable regional plans

* Balance standardization with regional customization to maximise pipeline impact

* Establish clear intake, prioritization, and delivery processes for campaign execution

Campaign Orchestration & Delivery

* Oversee end-to-end campaign execution across channels (digital, paid media, webinars, sales & marketing programs, email nurtures, creative, operations, partners)

* Ensure campaigns are delivered on time, at scale and aligned to regional priorities

* Maintain high standards of execution quality and consistency

* Partner with Field Marketing to support regional programs and account-based initiatives

Sales Alignment & Pipeline Impact

* Align RDC output to Sales priorities including:

* Territory and segment plans

* Key account coverage

* Pipeline generation and acceleration goals

* Ensure effective lead management, routing and follow-up processes

* Partner with Sales and BDR teams to improve conversion and pipeline velocity

Performance Tracking & Optimization

* Define and track key performance metrics including:

* Pipeline generated and influenced

* Conversion rates across the funnel, campaign performance and ROI

* Use data and insights to continuously optimize campaign effectiveness

* Establish feedback loops between regional teams and global demand generation

Cross Functional Collaboration

* Partner closely with:

* Global Demand Generation (strategy & campaign design)

* Field Marketing (regional priorities and execution alignment)

* Product Marketing (messaging and positioning)

* Marketing Operations (systems, automation and reporting)

* Sales and BDR leadership (pipeline alignment and follow up)

* Acts as the regional voice of execution, providing insights to improve global programs

Process, Systems & Scale

* Build and optimize scalable processes for:

* Campaign intake and prioritization

* Execution workflows

* Reporting and performance tracking

* Ensure effective use of marketing automation and CRM systems

* Identify and address bottlenecks in the demand generation engine

Required qualifications

* Bachelor's degree (BA/BS) in Marketing, Communications, Business or related field

* 10-12+ years of B2B marketing experience, preferably in technology organizations

* Proven experience in demand generation, campaign operations, or marketing operations

* Demonstrated experience working within or leading a Regional Demand Center (RDC) or similar centralized demand model

* Strong understanding of pipeline generation, lead management and funnel metrics

* Experience managing and developing teams in a fast paced, high volume environment

* Familiarity with marketing automation platforms (Marketo, Sixth Sense etc) and CRM systems (Salesforce)

Core Skills & Competencies

* Demand Generation Expertise: deep understanding of campaign execution and pipeline creation

* Operational Excellence: strong process design and execution discipline

* Data-Driven Mindset: ability to analyze performance and drive continuous improvement

* Systems Thinking:
Ability to design scalable, repeatable demand generation processes

* Collaboration & Influence:
Effective cross-functional…