Senior Manager, Brand Content

** Job Description*
* Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey.

The Senior Brand Content Manager at Holland America Line is responsible for designing, scaling, and activating the brand's content systems to ensure cohesive, consistent, and high‑impact storytelling across guest touchpoints. This role translates brand narrative and long‑term strategic priorities into repeatable, insight‑driven content frameworks that can be efficiently activated across social media, onboard experiences, sales enablement, integrated campaigns, and partnerships. The Senior Brand Content Manager owns the development and evolution of core brand content architecture and ownable brand IP, establishing standards that guide how stories are structured, reused, and optimized over time.

Working closely with Creative Services, Integrated Marketing, PR, Social, Partnerships, and agency partners, this role ensures content systems are effectively activated and aligned to brand and business objectives. The position plays a critical role in identifying gaps, inefficiencies, or risks in brand storytelling execution and resolving them independently. This role also champions the use of emerging technologies, including AI, to improve scalability, accelerate production, and enhance storytelling effectiveness.

The ideal candidate brings deep expertise in brand storytelling and content systems, along with strong judgment and the ability to operate confidently in ambiguity. Success in this role enables teams to execute brand storytelling more consistently, efficiently, and at a higher standard across the organization.

Here's a summary of what Holland America Line is looking for. Is this you?

** Responsibilities** :

+ Brand Content Architecture & System Design:
Own the design, documentation, and ongoing evolution of Holland America Line's brand content systems to enable consistent storytelling nslate high‑level brand strategy into structured, reusable content frameworks that guide how stories are built, deployed, and refreshed over time. Define and maintain standards for narrative structure, tone, modularity, and reuse channels and guest touchpoints. Establish clear criteria for what constitutes ownable brand IP versus campaign‑specific or one‑off content.

Ensure content systems are adaptable across regions, platforms, and formats while preserving brand integrity. Integrate measurement frameworks that allow teams to evaluate effectiveness and inform iteration. Proactively identify opportunities to simplify, streamline, or strengthen existing content structures. Partner with Brand leadership to ensure systems remain aligned with evolving enterprise priorities. Champion the thoughtful integration of emerging technologies, including AI, to improve scalability and longevity of brand content systems.

+ Brand Content Activation & Cross‑Functional Execution:
Lead the activation of brand content systems across social media, onboard experiences, sales enablement, and integrated marketing campaigns. Partner closely with Creative Services, Integrated Marketing, PR, Social, Itinerary Planning, Revenue Operations, and agency teams to translate frameworks into executable plans. Guide execution from concept through delivery, ensuring work aligns with established standards, timelines, and performance expectations. Provide clarity and direction to teams operating within shared or matrixed ownership models.

Anticipate executional risks, resource constraints, or misalignment and resolve them independently to maintain momentum. Ensure deliverables remain true to brand intent while accommodating operational realities. Leverage performance insights to refine activation approaches and improve impact. Balance near‑term execution needs with long‑term system integrity. Enable teams to execute efficiently without requiring constant oversight or rework.

+ Partnership & Experiential Storytelling Enablement:
Translate approved partnerships into cohesive brand storytelling that reinforces core…