Senior Marketing Manager, Brand Awareness, AWS Marketing

Senior Marketing Manager, Brand Awareness, AWS Marketing

Job :  | Amazon Web Services, Inc.

The AWS Global Brand Advertising Team seeks an experienced, strategic, and entrepreneurial Senior Marketing Manager to drive high‑impact marketing initiatives within the AWS Brand Awareness vertical. The role sits at the intersection of brand strategy, demand generation, and emerging marketing innovation, reporting to the Program Management, Media, and Operations organization within AWS Brand.

• Own the strategic connection between upper‑funnel brand awareness activations and downstream demand generation.
• Partner with the Integrated Demand Center to architect strategies that bridge brand campaigns to lower‑funnel demand activities.
• Lead development and execution of brand campaigns that connect awareness to measurable demand generation outcomes.
• Define the measurement framework for brand‑to‑demand attribution and establish success criteria.
• Build and maintain partnerships across product marketing, sales, field marketing, and account‑based marketing.
• Evaluate and prioritize retargeting opportunities based on business impact, customer journey insights, and cost/ROI analysis.
• Lead development of demand‑level creative in support of brand‑level creative activations.
• Lead a net‑new program vertical focused on creative, disruptive marketing ideas to break through the saturated AI market.
• Develop and own a rolling annual calendar of high‑impact, stunt‑based marketing activations.
• Partner with PR to identify earned media opportunities and develop integrated strategies that amplify paid activations through organic channels.
• Collaborate with the Events team to design experiential marketing moments that generate social buzz and media coverage.
• Pioneer unconventional marketing approaches that challenge category norms and establish AWS as culturally relevant and innovative.
• Build business cases for investment in experimental marketing tactics and establish measurement methodologies.

• Manage the full lifecycle of complex marketing initiatives—strategic definition through execution, measurement, and optimization.
• Drive business evaluation and prioritization across disciplines, working with cross‑functional teams (D:
  
  SE, Customer Research, Sales, Field Leaders, Account‑Based Marketing, Legal, PR, senior leaders).
• Own goal setting, operational planning, and post‑campaign analysis across all three verticals.
• Contribute to cadenced reporting and narratives (M , Q , PR/FAQ) and present to senior leaders up to director level.
• Negotiate resources, influence partner team roadmaps and goals, and shape investment priorities.
• Act as day‑to‑day manager for applicable Campaign Project Managers within focus areas.

• 5+ years of professional marketing experience.
• Experience using data and metrics to drive improvements.
• Proficiency with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
• Experience building, executing, and scaling cross‑functional marketing programs.
• Experience communicating results to senior leadership.

• Experience creating and executing integrated marketing lead generation campaigns using live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights.
• Experience with Salesforce and Tableau.

Competitive base salary and comprehensive benefits including health insurance, 401(k) matching, paid time off, and parental leave.

Amazon is an equal‑opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Seattle, WA, USA – $ to $ annually.