Insights and Enablement Specialist

Description

The Geo Insights and Enablement role serves as a critical bridge between global marketing operations and GEO Single Threaded Leaders,   ensuring field sales leadership has clarity on marketing's strategy, measurement frameworks, and performance impact. Operating in deep partnership with Geo Marketing Leaders, this position ensures they are fully equipped with the insights, reporting, and strategic context needed to represent marketing effectively as the Single Threaded Leader(STL) in Geo Sales Leadership meetings in Weekly, monthly and quarterly business reviews.

The role enables the Geo Marketing Leader, and owns performance reporting, and strategic synthesis for their assigned geography (EMEA, NAMER, APJ, or LATAM).

Key job responsibilities

- Enable understanding of marketing strategy and measurement:
Translate global marketing strategy into clear narratives explaining MEP framework, measurement methodologies (MSP MTA vs. IPMM), investment allocation logic, and the rationale behind coverage decisions-providing content and materials that Geo Marketing Leader can use to ensure sales leadership understands what marketing does, how it's measured, and why

- Deliver Geo/Area-level performance reporting and insights:
Deliver comprehensive performance commentary and actionable insights to the Geo Leaders that make marketing's full impact visible, including IPMM results, sub-threshold activity (MTA MSP), and total marketing engagement-enabling informed sales planning and W/M/Q  discussions

- Partner deeply with Geo Marketing Leaders:
Provide regular performance reports/summaries, and pre-built narratives that equip Geo Marketing Leaders to confidently represent marketing's complete picture in all Sales Leadership meetings and reviews

- Establish structured collaboration mechanisms:
Build and maintain interlocks with Global Sales Operations, Area Sales Operations, and MSO teams-ensuring seamless information flow between central strategy and execution while joining existing processes rather than creating parallel structures.

About the team

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Why AWS?

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.

Inclusive Team Culture

Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and Amaze Con (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth

We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Basic Qualifications

- 7+ years of marketing experience

- Strong analytical skills with demonstrated ability to interpret complex data sets and translate them into clear, actionable insights for non-technical audiences

- Deep understanding of marketing attribution models, pipeline measurement methodologies, and sales funnel dynamics using business intelligence platforms, CRM systems (Salesforce), and marketing analytics tools

- Proven experience building and delivering executive-level reporting with commentary and strategic recommendation

- Strong stakeholder management skills with experience influencing senior sales and marketing leadership

Preferred Qualifications

- Excellent communication and presentation skills, with ability to explain technical concepts to sales audiences in business-relevant terms

- Experience working across organizational boundaries, building collaborative mechanisms between central and regional teams in both marketing and sales organization

- Experience in marketing strategy and operations roles within large, matrixed organizations

- Familiarity with multi-touch attrition (MTA) models, marketing measurement frameworks and account-based marketing (ABM) strategies and segmentation approaches

- Previous experience in enablement or change management roles, particularly around new…