Senior Manager, AEO Communications & Content Strategy

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Who You Are You’re a senior content and communications leader with strong editorial instincts, a sharp understanding of the evolving media landscape, and a clear point of view on how AI is reshaping brand discovery, interpretation, and trust. You know how to build content strategies that serve both people and platforms, and you understand that today’s communications function must operate with the speed, rigor, and judgment of a newsroom.

You bring deep expertise in editorial strategy, content development, integrated communications, and storytelling across earned, owned, and shared channels. You’re equal parts strategist and operator: able to identify the stories that matter, build the systems that scale them, and lead high-quality content production from concept through distribution. You thrive in cross-functional environments and are passionate about ensuring Expedia Group’s brands show up with clarity, credibility, and consistency across traditional media, social platforms, and AI-powered search experiences.

What You’ll DoLead Expedia Group’s editorial content strategy, building a high-impact content engine that supports brand reputation, business priorities, and audience engagement across external communications channels.

Establish and run a centralized content function that operates like a newsroom – identifying timely story opportunities, setting editorial priorities, and producing high-quality, insight-driven content  the editorial calendar and content development pipeline, ensuring a steady drumbeat of relevant, strategic content that can be adapted across PR, social, influencer, and internal storytelling needs.

Develop content designed for discoverability and performance across AI-powered search environments, traditional search, and emerging platforms – applying best practices in structure, authority, relevance, and amplification.

Partner closely with PR, social, influencer, brand, regional communications, and business teams to translate company priorities into compelling stories, campaigns, and content packages.

Create scalable editorial frameworks, workflows, and governance that improve speed, consistency, and quality across content creation and distribution.

Shape content in formats that meet the moment, from reactive and rapid-response storytelling to proactive thought leadership, feature storytelling, executive bylines, media-ready assets, and platform-native content.

Identify opportunities to strengthen Expedia Group’s visibility and accuracy in AI-generated search results and summaries by improving content quality, coverage, clarity, and signal distribution.

Monitor trends in media, AI search, consumer behavior, and platform dynamics to inform editorial decisions and recommend new formats, channels, and approaches.

Partner with regional communications teams to create globally aligned content that can be efficiently localized for key markets without losing strategic consistency or editorial quality.

Use data and performance insights to refine strategy, optimize output, and measure the impact of content on visibility, engagement, reputation, and share of conversation.

Support issues and crisis response with clear, credible, rapid-turn content that helps protect brand trust and ensure accurate representation across media and AI surfaces.

Who You Are8+ years of…