Sr Director, Product Marketing, Agentforce Sales Portfolio Messaging & Activation

The Role

The Portfolio Messaging & Activation team is the creative and strategic heartbeat of our brand, turning technology—Agentforce Sales, Slack, Data 360, AI, and Agentforce—into human‑centric stories that move CROs, Sales Leaders, and Sellers. As the bridge between Product Management and our Global Marketing engines, this team ensures that our agentic sales cycle vision is delivered with consistency, punch, and local relevance across every physical and digital stage worldwide.

A significant and exciting aspect of this role is the ownership of our major keynote presentations. You will be the creative force behind the Agentforce Sales narratives delivered on our biggest stages, including Dream force, Salesforce World Tours, key third‑party events, and internal company‑wide gatherings, requiring a unique blend of strategic thinking, creative storytelling, and meticulous execution.

• Master Narrative & Portfolio Storytelling: develop and refine the core messaging and positioning for the entire Agentforce Sales portfolio, ensuring clarity, consistency, and compelling differentiation across all internal and external communications.
• Executive Keynote Strategy: partner with C‑suite leaders and Product VPs to craft visionary scripts and presentations with visual storytelling for mainstage keynotes at major events (Dream force, World Tours, etc.), including narrative development, slide creation, scripting, demo integration, and speaker coaching for executive leadership.
• Creative Asset Development: articulate the Agentforce Sales value proposition across a range of foundational marketing assets, including core pitch decks, customer success stories, event content, and enablement materials.
• Messaging Activation at Events: lead the content and messaging strategy for our most high‑profile moments (Dream force, World Tours, Executive Summits). Partner with the Events, Creative, and Media teams to weave the portfolio story into every keynote, demo, breakout session, and promotional communication.
• The "Golden Thread" across the Field: ensure that the global narrative isn’t lost in translation. Work with the GTM PMM team to activate regional Operating Units on the master story, providing high‑fidelity assets, first‑call decks, and storytelling frameworks needed to win locally.
• Strategic Event Leadership & Operations: lead a strategic and operational team responsible for messaging activation through events, from high‑level narrative strategy and content development to technical logistics, vendor management, and onsite execution of premier events.
• Product Launch & GTM Support: collaborate with product marketing teams on major product launches, ensuring the portfolio narrative is integrated seamlessly into go‑to‑market strategies.
• Integrated Activation Management: oversee a dedicated team of event and content specialists to ensure a seamless "Golden Thread" where world‑class storytelling meets flawless operational delivery, managing both creative vision and complex logistical requirements of physical and digital stages.
• Team Leadership: lead across the team on all initiatives, coaching others to ensure high‑quality output.

• Lead and develop a high‑performing PMM team.
• Hire, onboard, coach, and manage performance of team members; build career paths and succession plans.
• Foster a culture of clarity, accountability, inclusion, and continuous improvement; set operating rhythms, goals, and review cadences.
• Scale impact through clear ownership, streamlined processes, and cross‑functional collaboration with Sales, Product, and Marketing.

• 12+ years in PMM or Brand Strategy with a "superpower" in simplifying complex technical portfolios into emotional, visionary stories.
• Leadership roles with significant enterprise SaaS, Data & AI, and CRM experience, including demonstrated success leading and developing high‑performing teams.
• Demonstrated expertise in messaging and positioning complex product portfolios for diverse audiences.
• Exceptional executive presence and communication skills, written and verbal, with the ability to articulate complex concepts simply and…