Director, Brand Strategy & Management

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Global Brand & Creative team within Marketing is responsible for our brand and marketing creative. From building brand awareness campaigns to designing experiences like Dream force, our multi-faceted team does it all. We are a collection of thinkers, makers and doers, whose sole purpose is to bring the brand to life across our incredible portfolio of work.

The Brand Insights, Strategy & Management team is in charge of the brand insights, brand strategy, creative strategy, and brand management that powers the Global Brand & Creative team and Salesforce as a whole. We advocate the power of brand across the organization, guide brand marketing activities, and ensure brand excellence.

Salesforce is betting big on the future, and our leadership is emboldening its teams to go big and go fast. To keep up, it is our top priority to ensure that our global teams and partners have the strategic perspective, brand strategy, and enablement resources they need to act as brand ambassadors.

That's where you come in. We are looking for a visionary Director, Brand Strategy who is equally fluent in macro-level data insights and institutional brand building. In this critical leadership role, you will govern the foundational layer of the Salesforce brand. You will help refine our evergreen positioning, manage overarching brand systems, and direct major insights initiatives, including our Global Brand Health Tracker.

You will serve as the architectural compass for the brand. By marrying analytics with systems-thinking, you will guide core brand philosophy, lead M&A brand integrations, define non-product naming architecture, and establish the governance that ensures Salesforce remains a coherent, differentiated, and category-defining brand globally.

This role will work in close collaboration with our Brand Creative team, Executive Leadership team, and stakeholders across Marketing to guide our brand and ensure our brand is performing.

• Lead Corporate Brand Strategy:
  Define, protect, and evolve the core Salesforce brand strategy and identity.
• Build Brand Systems:
  Develop, scale, and maintain the structural frameworks, brand rules, and systems that dictate how the brand shows up coherently across all sub-brands, audiences, and geographies.
• Cross-Functional Leadership:
  Partner deeply with stakeholders across the business to ensure foundational brand strategy is integrated into every facet of the business.
• Lead Brand Health:
  Own brand research initiatives, such as our Global Brand Health Study. Translate complex data on long-term brand equity, sentiment, and macro market shifts into actionable institutional strategy. Design research to inform brand strategy decisions, such as M&A, in partnership with our vendors.
• Design Research to inform brand M&A Brand Integration:
  Define the strategic roadmap and frameworks for how newly acquired companies are absorbed, co‑branded, or positioned within the overarching Salesforce ecosystem.
• Synthesize Market Intelligence:
  Continuously monitor competitive positioning, cultural trends, and audience perceptions to identify long-term growth opportunities and structural brand risks.

• 10+ years of experience in brand strategy, brand insights, or brand management, with significant leadership experience at a top‑tier consultancy, agency, or…