Senior Marketing Manager

Who We’re Looking For:

As a Sr. Marketing Manager, you are the definitive architect of Rover’s consideration engine. While a separate Brand team defines our identity, you own the strategic deployment of that identity across upper‑funnel channels (Linear TV, OTT/CTV, Audio, Podcast, OOH, Programmatic, etc.) to drive measurable business impact and growth.

Hybrid position:
Minimum expectation to work out of our Downtown Seattle Office two days per week on Mondays and Thursdays. Candidates must be based in the Greater Seattle Area or willing to relocate.

• Consideration Strategy & Business Influence
• Strategic Direction:
  Autonomously drive the long‑range strategy for Upper Funnel Channels, driving new customers while understanding the change to measured consideration. Set the goals and OKRs that determine how we win in the upper funnel.
• Planning Leadership:
  Provide material influence on annual planning cycles, leveraging deep expertise in media best practices and emerging industry shifts.
• Cross‑Functional Bridge:
  Serve as the model for collaboration, ensuring the Upper Funnel strategy seamlessly integrates with the Brand team’s vision while providing the performance‑data feedback loop they need.
• Mastery of Upper Funnel Media:
  Demonstrate best‑in‑class expertise in Linear TV, OTT, CTV, Audio, OOH, and Programmatic channels. Expert in media buying, negotiations, inventory quality, and placement strategy.
• Complex Agency Orchestration:
  Manage external agency relationships of high complexity and impact. Coach agencies to meet Rover’s high performance standards and hold them accountable to performance benchmarks.
• Financial Stewardship:
  Manage large‑scale program budgets with accuracy, setting the standard for financial organization and detail.
• Marketing Measurement Ownership:
  Work with Marketing Data Science to develop new marketing metrics and measurement frameworks, owning the interpretation and application of Rover’s Media Mix Modeling (MMM) and proposing Geo‑Uplift tests to prove incrementality of upper‑funnel spend.
• Problem Solving:
  Resolve highly complex issues such as signal loss in CTV or optimizing multi‑channel attribution in a privacy‑first environment.
• Workflow Automation & AI Integration:
  Identify and execute massive process efficiencies by automating marketing workflows. Operationalize AI tools into the department and architect appropriate AI scenarios to solve complex business problems.
• Communication & Mentorship:
  Serve as an organizational communicator, distilling complex media and AI concepts for executive stakeholders and setting up business rhythms to share findings across the organization, up‑leveling the entire marketing team’s understanding of prioritization and efficiency.

• 10–12+ years of relevant experience in high‑scale media strategy with a consumer brand (ideally a two‑sided marketplace). Demonstrated expertise in leveraging upper‑funnel channels to drive new customers and in measuring impact.
• AI/Automation Mastery:
  Proven improvements to workflow automation using Scripts, Python, SaaS tools, and AI. Experience building or implementing AI‑driven systems that improve a marketing team's delivery capacity is a strong plus.
• Measurement Fluency:
  Hands‑on experience with Geo‑Uplift testing implementation and the tactical application of MMM results.
• Education:
  
  Bachelor’s degree required;
  Master’s degree in a quantitative or business field is a plus, though work experience will also be considered.
• Holding Agencies Accountable:
  Experience managing agencies and holding them accountable for results, including managing an RFP process.
• International
  
  Experience:
  
  Experience managing campaigns in the UK and the EU is a plus, as the role impacts Rover’s US and international businesses.
• Collaboration:
  
  Ability to work with internal Brand teams and Marketing Data Science, speaking the language of creative and data, depending on the audience.
• A Sense of Curiosity:
  Excitement to learn new things and continually challenge yourself with new ideas.

Pet‑Related Brand experience.

This role is for the practitioner who wants the highest level of influence without…