Product Marketing Manager, Marketing Automation, Fuse

Product Marketing Manager, Marketing Automation, Amazon Fuse

Job :  |  Services LLC

Location:

Seattle, WA, USA

We are seeking a talented, motivated Product Marketing Manager to own the go-to-market strategy, partner adoption, and customer-facing success of Fuse's marketing automation product suite, including AI-powered approval workflows, creative generation tools, and measurement solutions, all focused on lowering our cost to serve and driving efficiency at global scale.

In this role, you will serve as the bridge between Fuse's product organization and partners, Partner Growth Managers, and regional stakeholders who use our marketing automation tools. You will own how these products are positioned, launched, adopted, and integrated into partner workflows globally. You will be the voice of the customer to the product team, ensuring that our automation tools are built with partner success in mind, while owning the GTM strategy that drives awareness, adoption, and long-term engagement.

This role partners closely with the Product Manager on the Fuse Product team who owns the product roadmap and engineering collaboration. You will co‑own the customer experience by translating product capabilities into compelling value propositions, driving global rollout strategies, and ensuring partners and PGMs are equipped to succeed with our tools. You will also own measurement and reporting for automation products, holding cross‑functional teams accountable for data quality, tool improvements, and partner‑facing reporting.

You will leverage generative AI and automation to improve marketing efficiency, reduce manual efforts across different stages of partner marketing, and enhance the partner marketing experience.

• Own the end‑to‑end Go‑To‑Market strategy for Fuse marketing automation products, focusing on positioning, messaging, partner targeting, and launch planning.
• Drive global partner adoption of automation products across partner teams and Partner Growth Managers; develop playbooks, enablement materials, and integration guides.
• Serve as the voice of the partner and Partner Growth Managers back to the Fuse Product team, aggregating feedback, usage insights, and regional requirements.
• Own launch strategy for new product capabilities, including regional rollout sequencing, partner communications, training, and readiness assessments.
• Own campaign measurement tools and status reporting, validating campaign data integrity and ensuring SOPs are documented and followed.
• Own product rule updates and configuration management within AI‑powered tools.
• Manage 3P vendor tool relationships, identifying opportunities to improve efficiency and drive migration to scalable solutions.
• Collaborate cross‑functionally with BI, Data Analytics, regional marketing leads, and PGMs to build operational playbooks.
• Compile and analyze product usage data, partner adoption metrics, and campaign performance; provide regular reporting to leadership and marketing teams.
• Monitor industry trends in marketing automation and AI‑powered tools; translate insights into product feedback.

• 6+ years of professional marketing experience.
• Experience leading go‑to‑market for consumer software or hardware product launches.
• Experience building, executing, and scaling cross‑functional marketing programs.
• Experience using data and metrics to drive improvements.
• Experience communicating results to senior leadership.
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
• Experience driving adoption of new and disruptive technologies.
• Experience partnering with product or program management teams.
• Experience building cross‑functional partnerships and influencing stakeholders without a direct reporting relationship.
• Experience working with industry tools and analytics packages, including web analytics, targeting, testing, CRM, and marketing automation platforms.

• Experience using SQL or other analytical tools for data analysis.
• MBA.
• Experience with AI/ML technologies.
• Experience working with global teams and diverse partners.
• Experience creating partner enablement and adoption…