Product Marketing Manager, Meta

Product Marketing Manager, Meta for Work

This person will be responsible for influencing VR for Work experiences product strategy and development, and leading go-to-market strategy as part of the Product Marketing Team. To be successful, the candidate will bring a combination of strategic vision, communication skills, collaborative mindset, and SW product launch experience having worked in highly cross-functional, dynamic environments built to move fast, ruthlessly prioritize, and pivot quickly as needed to incubate future technologies.

• Influence product strategy and roadmap by partnering closely with Product, informed by customer insights
• Define success metrics for products and core technology solutions, ensuring product market fit and long-term lifecycle management
• Lead and define product positioning, audience definition and sizing, research, pricing, and naming for a portfolio of products and technologies
• Provide thought leadership to help guide executives on decisions and tradeoffs related to product strategy
• Lead the definition and development of the go-to-market strategy for product launches, working cross functionally across the organization that is grounded in the customer journey framework, user insights, and market dynamics
• Act as the point of contact for communicating GTM updates and reviews with cross functional leadership
• Support growth initiatives for live software products and services, working with cross functional partners including Marcom, Partnerships, and Comms to meet acquisition and engagement goals
• Analyze product performance, synthesize customer feedback and advocate for improvements

• 3+ years experience with inbound or outbound product marketing for enterprise tech hardware, software or transferable industry
• Combination of strategic product marketing experiences and hands-on tactical execution
• Experience with customer research and proficiency in using data and insights to inform product and GTM strategy
• Experience working in a cross-functional capacity within a fast-paced, changing environment

• Product Marketing experience in B2B environments, marketing communications, and/or product management
• Domain knowledge in VR, AR, AI/ML and/or hardware/software platforms
• Experience with both early stage products and established products
• Experience with end-to-end product lifecycle management
• BA/BS degree in marketing, business, product development, or related field
• MBA degree

$128,000/year to $186,000/year + bonus + equity + benefits Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.