Product Marketing Manager, Creator and Affiliates - Shop

About

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space among leading internet companies. With millions of loyal users globally, Tik Tok is an ideal platform to deliver a brand new and better e-commerce experience, bringing discovery, inspiration, and joy back to shopping. We aim to make Tik Tok the commerce channel of choice for merchants, creators, and affiliates, building an innovative, secure, and intuitive ecosystem for users and brands.

The Product Marketing team at Tik Tok helps build holistic go‑to‑market plans across Tik Tok’s eCommerce products. We drive full‑funnel product education, adoption, and revenue, and act as the voice of the market by collecting, prioritizing, and sharing meaningful insights with the product team to shape the future of Tik Tok’s eCommerce products.

• Define and execute the product marketing strategy for affiliate & creator business within Tik Tok Shop, partnering with product and operation teams to develop scalable programs that grow Creator and Affiliate business.
• Lead the Go‑To‑Market (GTM) strategy for creator and affiliate products in the US market, ensuring smooth execution and operational readiness across product, operations, and marketing teams.
• Deeply understand creator and merchant needs through user insights and market research, benchmark competitor and industry trends, and translate findings into actionable business requirements to influence product roadmap and prioritization.
• Drive product adoption and growth at scale, setting measurable goals, managing launches, and leading cross‑functional collaboration with Growth, Ops, and Product teams to achieve performance targets.

Minimum Qualifications

• BA/BS degree or above.
• 5+ years of experience in product marketing, product management, or strategy in the creator, e‑commerce, or platform domains.
• Strong analytical and strategic thinking skills, with a commercial mindset and the ability to translate insights into business impact.
• Exceptional communication, organization, and stakeholder management abilities.
• Experience in short‑video, and creator economy products preferred.

Preferred Qualifications

• Masters degree in related fields (MBA, computer science).
• Industry knowledge of eCommerce.
• Previous marketing asset design experience.
• B2B marketing experience.

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok’s global headquarters are in Los Angeles and Singapore, with additional offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect, and our global, diverse teams make that possible. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company, embracing challenges with an “Always Day 1” mindset to achieve meaningful breakthroughs for ourselves, our company, and our users.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices to reflect the many communities we reach.

Tik Tok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

The base salary range for this position in the selected city is $121,600 – $232,645 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, and experience, and location. Base pay is one part of the total package that is provided to compensate and recognize employees for their work; this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

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