Senior Manager, Category Marketing, AWS Cross Category Marketing

AWS is seeking a Senior Manager to lead the Cross‑Category Services marketing team. This role owns the marketing strategy and execution for a portfolio of services that help AWS customers accelerate their cloud transformations and achieve long‑term success: AWS Training & Certification, AWS Support, AWS Professional Services, and AWS Marketplace & Partner Services.

The team’s work spans building skills, providing expert guidance, identifying and deploying third‑party solutions, and ensuring ongoing operational excellence. Together, these services generate billions in revenue and play a critical part in the AWS customer journey.

• Develop and own the marketing strategy for each of the four service portfolios, including positioning, messaging, value propositions, and go‑to‑market plans.
• Synthesize customer insights, market data, and competitive intelligence to identify opportunities and shape strategy across all four businesses.
• Drive differentiated messaging that connects each service to the broader AWS customer success narrative.
• Lead product launch strategies, including naming, target‑audience definition, content development, and marketing vehicle selection.
• Continuously measure and optimize marketing performance, establishing KPIs and mechanisms for each portfolio.
• Serve as the primary marketing partner to four distinct business leadership teams, building deep trust with VP and Director‑level stakeholders.
• Navigate competing priorities and resource constraints, making principled trade‑off decisions and communicating them transparently.
• Build, lead, and develop a team of product and general marketing professionals across multiple portfolios and locations.
• Hire, retain, and grow top marketing talent, ensuring the team is effectively resourced and staffed to align with business priorities.

Basic Qualifications:

• 10+ years of professional non‑internship marketing experience.
• Experience managing teams.
• Experience using data and metrics to drive improvements.
• Experience driving direction and alignment with cross‑functional teams.

Preferred Qualifications:

• Knowledge of B2B procurement processes.
• Experience working with executive leadership in large organizations.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Location:

Multiple U.S. locations – Santa Clara, San Francisco, and Seattle. Salary ranges:
Santa Clara $171,800–$232,400;
San Francisco $171,800–$232,400;
Seattle $156,100–$211,200 annually.