Chief Marketing Officer - Seattle Rep via

Chief Marketing Officer

Position Profile

The Chief Marketing Officer leads the strategy, execution, and performance of all marketing, communications, and audience engagement efforts at Seattle Rep. This role oversees a broad portfolio spanning brand, sales, digital strategy, communications, and patron experience, and is responsible for delivering both immediate revenue results and long-term audience growth.

• Accelerate revenue growth through effective subscription, single ticket, and group sales strategies
• Reinforce audience engagement in a post-pandemic environment, with a focus on long-term loyalty and growth
• Evolve a contemporary marketing model, incorporating new technologies, platforms, and audience behaviors
• Help strengthen alignment across revenue functions, particularly between Marketing and Development
• Clarify and amplify the Seattle Rep brand, both institutionally and across individual productions and events

• Lead and mentor a multidisciplinary team spanning marketing, communications, patron services, and front‑of‑house operations
• Set clear priorities, goals, and performance expectations for the department
• Manage budgets, timelines, and resources to align ambition with execution
• Foster a collaborative, creative, and accountable team culture

• Develop and oversee subscription, single ticket, and group sales campaigns across all productions and programs
• Develop and implement dynamic pricing strategies and audience segmentation models
• Forecast, analyze, and respond to ticket sales trends to maximize revenue and attendance
• Oversee the planning and execution of show‑specific campaigns for both produced and presented work
• Continuously refine the customer journey—from first interaction through post‑show engagement—to drive loyalty and retention

• Oversee all digital platforms, including website, email, SMS, social media, and paid advertising
• Partner with internal teams and external agencies to develop compelling, audience‑centered content and campaigns
• Leverage data and analytics to inform strategy and optimize performance
• Stay at the forefront of digital innovation, evaluating new tools, platforms, and technologies to expand reach

• Steward and evolve the Seattle Rep brand across all external touchpoints
• Oversee public relations, media strategy, advertising, and community engagement efforts
• Serve as a key storyteller for the organization, shaping narratives that resonate with diverse audiences and stakeholders
• Ensure consistency, clarity, and impact across all communications

• Ensure best practices in patron relationship building
• Support and advise on customer service policies and practices that remove barriers and encourage loyalty
• Work with the front of house team and other departments that impact audience experience, evaluate customer door‑to‑door experiences, and create opportunities and solutions to provide a best‑in‑field experience
• Support FOH teams in managing audience challenges, with training and solutions to empower them and build confidence

• Oversee the lobby and events team in managing the public spaces at Seattle Rep, ensuring the highest level of visitor experience and optimizing revenue opportunities from rentals, food and beverage operations, and merchandise